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The latest airfare fuel surcharge, $20 from Delta, may well be another that sticks. American, Continental and United have matched as of late on May 8, according to the blogger-guru of fare-watching, Rick Seaney. How many more can there be before sales drop off?

—Justin Bachman, Traveler's Check

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IN YOUR FACE: LOW PRICES COULD BACKFIRE

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Reader Ron Boto Writes:

"The focus should be on continually improving your position in the customer's mind while maintaining necessary pricing. Thinking you can compete on price alone can kill you."

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