The 100 most powerful athletes, on and off the field, not only dominate the world of sports, they dominate the world of business too

• America's Most Powerful Athletes

  In today's sports world, power is about more than speed and strength. It's also about how to sell

• Slide Show: Power 100 2010

  The most powerful athletes dominate both on and off the playing field, helping to win championships and sell billions of dollars' worth of goods and services every year. Find out who they are

• Video: Behind the Power 100

  Rick Horrow, CEO of Horrow Sports Ventures, talks with Bloomberg TV about the athletes that comprise Bloomberg BusinessWeek's Power 100 and why they matter to business

• Slide Show: The Most Powerful Golfers

  Tiger Woods is still No. 1. Who are the other nine golfers who rank highest in victories and endorsement dollars?

• Who Are the Most Powerful Winter Olympians?

  The Olympics allow unknown athletes to shine on a world stage—but many of the top medal winners already earn major endorsement dollars

• Slide Show: The Most Powerful Winter Olympians

  The Olympics allow unknown athletes to shine on a world stage—but many of the top medal winners already earn major endorsement dollars

• Athletes and Scandals, 2009 Edition

  Pro sports is no stranger to scandal. Thanks to Tiger Woods, 2009 was slightly more embarrassing than usual

• Why So Few Powerful Female Athletes?

  Women are watching and playing more sports than ever. So why aren't more women endorsement superstars?

• Five Athletes to Watch in 2010

  It takes a lot for an athlete to crack the Power 100 rankings, but these five fresh faces could do it

• Retired Athletes Keep Hustling

  Former stars such as Michael Jordan and Lawrence Taylor may be retired, but that doesn't mean they've stopped endorsing

• Who's the Next Tiger Woods?

  The Tiger Woods mystique is up in flames, and it's unclear whether any other athlete can duplicate his endorsement power

• Women Athletes: Where's Cappie?

  The best female basketball player failed to make the Power 100 because of her own obscurity and the WNBA's low popularity

• Power 100 Methodology

  Here's how CSE determined the on- and off-field rankings for the 2010 edition of the Power 100

• Nielsen's Favorite NFL Team

  It's not the league-leading Colts, Saints, or Jets. We predict the Dallas Cowboys' matchup with the Eagles will get the most eyeballs

• Who Benefits From Tiger Woods' Scandal?

  Certainly not Woods, his sponsors, his family, or the charities he supports. But TV ratings for his next match will be stratospheric

• Tiger Woods' Other Victims

  Woods hurt more than his family and his sponsors. Thousands of others depended on him, both economically and spiritually

• The 10 Most Important Sports Business Moments of 2009

  From Tiger Woods' troubles off the course to the New Jersey Nets trouble on the court, the best and worst sports business moves of 2009

• Ten Sports Stories to Watch in 2010

  From tennis up-and-comer Melanie Oudin to soccer's World Cup in South Africa, these are the 10 stories that will shape the sports world in 2010

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