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Hermes' $490 Plush Toy. C'est Ridicule!

Posted by: Charles DuBow on August 21

hermeshorsebabygift.jpg
Just what to give a spoiled brat.

Like many people, I thought the over-the-top conspicuous consumption that defined the last few years was over. In the wake of our sinking economy, even the wealthy are learning to draw in their horns and keep a more modest profile. That’s why the news that French luxury house Hermes (HRMS) has just uncorralled a $490 plush toy horse just seem so, um, gauche.

Don’t get me wrong. I am a big fan of Hermes and applaud well-made luxurious items that are designed to be timeless as well as useful. But, I mean, $490 for a little toy horse? This really raises my hackles. It would have been vulgar a few years ago but now it’s just downright offensive. Barf.

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The global market for luxury goods and services is estimated in the billions of dollars. Where should readers spend their money? Which products offer the best value? Which luxury companies are making the most profit? BusinessWeek’s Director of New Products and editor of its Lifestyle channel Charles Dubow takes you behind the gilded curtain.

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