Sign in with Facebook
Or use your Businessweek account
Or use your Businessweek account
Already a Bloomberg.com user?
Sign in with the same account.
Photograph by Jonathan Daniel/Getty Images
How Brands Should Market Jason Collins
Advice for advertisers looking to capitalize on the first openly gay athlete in U.S. team sports
More on Lifestyle
Watch
Elsewhere
-
Economists Nail It: You Can Never Be Too Rich
-
NYPD Plans to Release Non-Toxic Gases in the Subway
-
Billionaires Suffer as Tax Shelters Go Away
-
LGBT Leaders Look Past Gay-Friendly Wall Street
-
In Top Public Sector Jobs, Women Still Lag
-
Race Matters in Funding Small Businesses
-
Google Glass Review: A Developer's First Impression
-
A Better Way to Build a Lithium Ion Battery?
-
How to Lower Your Company's Property Taxes
-
Tom Steyer: The Wrath of a Green Billionaire
Recent
-
Food & Drink
Not Even Justin Timberlake Can Save Bud Light Platinum
The pop star is the creative director of Bud Light Platinum, but sales of the brand have fallen off in recent months -
Food & Drink
The FDA Eyes a Caffeine Crackdown
The FDA has contacted companies, including Mars, Kraft, and PepsiCo, about the use of caffeine in various unlikely foodstuffs -
Why Upper Arm-Lift Plastic Surgeries Are Soaring
According to the American Society of Plastic Surgeons, upper arm lifts are up 4,473 percent from the year 2000 -
Entertainment
Online Poker Is Back (if You're in Nevada)
Nevada-based Ultimate Poker dealt America's first legal hand of real money online poker on Tuesday morning -
Sales & Marketing
An Afternoon McMuffin? McDonald's Is (Still) Considering It
The fast food giant introduces change slowly, so delivery service may arrive before the McDonald's 24/7 McMuffin ever does -
Personal Technology
Attention, Future Top Chefs: Cooking School Goes Online
San Francisco startup Feast tries to keep cooking students interested and engaged by combining e-learning with a strong online community -
Media & Marketing
How Those Dove 'Real Beauty Sketch' Ads Went Viral
While Dove's "Campaign for Real Beauty" ads on YouTube have been viewed almost 28 million times, there are some critics -
Media & Marketing
NRA vs. Carnival Cruise Lines: Who Wins in a Marketing Faceoff?
A lesson for gun-control advocates from a marketer who assessed the NRA's branding alchemy -
Retailing
H&M, a Master of Cheap Fashion, Moves Upscale
Its new accessories chain takes a page from faster-growing rival Zara -
Sports
Are You On Performance-Enhancing Drugs?
Supplements, cold medicines, even breakfast can be dangerous for a pro athlete -
Hard Choices
Senator Susan Collins on the Gun Control Bill
The Maine senator on why she broke with the GOP to support the failed bill -
Food & Drink
Cola No More: Grading the New Fruity Sparkling Drinks
A beverage scientist, a nutritionist, and a soda fountain owner review some new, fruity alternatives -
Entertainment
Corporate Sponsorship Is a Broadway Hit
Money, money, money! Corporate benefactors are on the rise on the Great White Way -
Sports
The NFL Draft Green Room: Should Players Attend?
Many fans tune in to watch nervous athletes squirm as they wait for their name to be called
Read
-
Food & Drink
The FDA Eyes a Caffeine Crackdown
The FDA has contacted companies, including Mars, Kraft, and PepsiCo, about the use of caffeine in various unlikely foodstuffs -
Travel
America's 50 Best Cities
Which of the biggest U.S. urban centers rank tops in leisure, colleges, economics, and air quality? -
Why Upper Arm-Lift Plastic Surgeries Are Soaring
According to the American Society of Plastic Surgeons, upper arm lifts are up 4,473 percent from the year 2000 -
Food & Drink
Cola No More: Grading the New Fruity Sparkling Drinks
A beverage scientist, a nutritionist, and a soda fountain owner review some new, fruity alternatives -
Sports
No More Mr. Nice Dolphin: Miami Unveils a New Logo
The Miami Dolphins are re-branding before next month's draft. The team's new logo leaked online this week and is already being tweaked by fans -
Media & Marketing
How Those Dove 'Real Beauty Sketch' Ads Went Viral
While Dove's "Campaign for Real Beauty" ads on YouTube have been viewed almost 28 million times, there are some critics -
Sports
The Phillies Traded a Pitcher for Nothing. Why?
Although 25 year-old Mike Cisco went to the Los Angeles Angels for no money, the deal was a shrewd move by Phillies' GM Ruben Amaro -
Travel
The Best Places to Raise Kids 2013
Businessweek.com’s annual ranking of small, family-friendly towns that offer great quality of life -
Sports
Are You On Performance-Enhancing Drugs?
Supplements, cold medicines, even breakfast can be dangerous for a pro athlete -
America's 50 Best Cities
If you could live anywhere in the U.S. and money was no object, these 50 cities offer the best overall quality of life. Raleigh, N.C., is No. 1 -
Social Media
Dude! The Battle to Become the 'Male Pinterest'
Five websites are vying for the title, one hot rod picture at a time -
Food & Drink
Who Serves the Best Fast-Food Coffee?
Burger King is the latest franchise to upgrade its brew. Three expert snobs pick a winner -
The Best Places to Raise Your Kids 2012
For the sixth year in a row, Businessweek.com presents its rankings of the best places in each state in the U.S. to raise your kids -
Travel
San Francisco Is America's Best City in 2012
The "City by the Bay" rose to the top, based on leisure, economic, education, crime, and air-quality ratings -
With Heinz Deal, Ketchup Is More Valuable Than…
The $23 billion sale of H.J. Heinz is worth more than recent deals for airlines and energy companies
Shared
-
Food & Drink
The FDA Eyes a Caffeine Crackdown
The FDA has contacted companies, including Mars, Kraft, and PepsiCo, about the use of caffeine in various unlikely foodstuffs -
Travel
America's 50 Best Cities
Which of the biggest U.S. urban centers rank tops in leisure, colleges, economics, and air quality? -
Travel
San Francisco Is America's Best City in 2012
The "City by the Bay" rose to the top, based on leisure, economic, education, crime, and air-quality ratings -
Media & Marketing
How Those Dove 'Real Beauty Sketch' Ads Went Viral
While Dove's "Campaign for Real Beauty" ads on YouTube have been viewed almost 28 million times, there are some critics -
Food & Drink
The Beer Can Revolution, Brought to You by Budweiser
AB InBev's Anheuser-Busch and Samuel Adams have unveiled new, painstakingly researched cans -
Social Media
Dude! The Battle to Become the 'Male Pinterest'
Five websites are vying for the title, one hot rod picture at a time -
America's 50 Best Cities
If you could live anywhere in the U.S. and money was no object, these 50 cities offer the best overall quality of life. Raleigh, N.C., is No. 1 -
Food & Drink
Cola No More: Grading the New Fruity Sparkling Drinks
A beverage scientist, a nutritionist, and a soda fountain owner review some new, fruity alternatives -
Sports
Are You On Performance-Enhancing Drugs?
Supplements, cold medicines, even breakfast can be dangerous for a pro athlete -
Travel
The Best Places to Raise Kids 2013
Businessweek.com’s annual ranking of small, family-friendly towns that offer great quality of life -
Food & Drink
Gordon Ramsay's Office Bag Lunch
Gordon Ramsay's easy fusilli salad with merguez sausages and olives -
Entertainment
Corporate Sponsorship Is a Broadway Hit
Money, money, money! Corporate benefactors are on the rise on the Great White Way -
Travel
Which Tax Haven Is Right for You?
The tax haven market for wealthy people and companies has exploded. Here’s where to stash your loot -
Fashion
Want a Dog Like Banana Joe? There Are 7 For Sale in America
An Affenpinscher won the Westminster Dog Show. Buying one is nearly impossible -
What's North Dakota Doing Right?
As most states struggle with budget deficits and soaring unemployment, North Dakota has a huge surplus, and Bismarck has the lowest jobless rate in…
Discussed
-
Food & Drink
The FDA Eyes a Caffeine Crackdown
The FDA has contacted companies, including Mars, Kraft, and PepsiCo, about the use of caffeine in various unlikely foodstuffs -
Media & Marketing
How Those Dove 'Real Beauty Sketch' Ads Went Viral
While Dove's "Campaign for Real Beauty" ads on YouTube have been viewed almost 28 million times, there are some critics -
Personal Technology
Dropbox: The Best Online Photo-Sharing Site
If you're going to share holiday photos, there's really only one good way to do it -
Food & Drink
Cola No More: Grading the New Fruity Sparkling Drinks
A beverage scientist, a nutritionist, and a soda fountain owner review some new, fruity alternatives -
Social Media
Dude! The Battle to Become the 'Male Pinterest'
Five websites are vying for the title, one hot rod picture at a time -
Travel
America's 50 Best Cities
Which of the biggest U.S. urban centers rank tops in leisure, colleges, economics, and air quality? -
Why Upper Arm-Lift Plastic Surgeries Are Soaring
According to the American Society of Plastic Surgeons, upper arm lifts are up 4,473 percent from the year 2000 -
Travel
San Francisco Is America's Best City in 2012
The "City by the Bay" rose to the top, based on leisure, economic, education, crime, and air-quality ratings -
Hard Choices
Senator Susan Collins on the Gun Control Bill
The Maine senator on why she broke with the GOP to support the failed bill -
Sports
Are You On Performance-Enhancing Drugs?
Supplements, cold medicines, even breakfast can be dangerous for a pro athlete -
Food & Drink
Former McDonald's Executive Serves Up Healthy Fast Food
Lyfe founder Mike Roberts on moving on from McDonald's to build his own healthy fast-food business -
Entertainment
Corporate Sponsorship Is a Broadway Hit
Money, money, money! Corporate benefactors are on the rise on the Great White Way -
Food & Drink
The Beer Can Revolution, Brought to You by Budweiser
AB InBev's Anheuser-Busch and Samuel Adams have unveiled new, painstakingly researched cans
Feed
Most Popular
- Sriracha Hot Sauce Catches Fire, Yet 'There's Only One Rooster'
- Millions Watch Netflix Without Paying
- The FDA Eyes a Caffeine Crackdown
- 'Saturday Night Live' Nails the Gun Control Debate
- The Glock Divorce Comes to America, Revealing New Details About the Gunmaker
- Apple Sets a New Kind of Record: $17 Billion in Debt
- Economists Nail It: You Can Never Be Too Rich
- 'Peak Oil' Is Back, but This Time It's a Peak in Demand
- Sriracha Hot Sauce Catches Fire, Yet 'There's Only One Rooster'
- Apple Sets a New Kind of Record: $17 Billion in Debt
- The FDA Eyes a Caffeine Crackdown
- The Pampered World of Congressional Air Travel
- Forget GDP. Data Crunchers Measure Happy Tweets for Key Economic Indicator
- Economists Nail It: You Can Never Be Too Rich
- 'Peak Oil' Is Back, but This Time It's a Peak in Demand
- Jerry Brown, California's Grownup Governor
- What Germany Can Teach the U.S. about Vocational Education
- Saturday Night Live Nails the Gun Control Debate
- How Did the World's Rich Get That Way? Luck
- Three More Reasons the NRA Wins on Gun Control
- An Ex-Wife Threatens Steve Wynn’s Casino Empire
- Economists Nail It: You Can Never Be Too Rich
- A DOJ Memo Shows Why the NRA Wins on Gun Control
Market Summary
| Nikkei | 13799.35 | -61.51 |
| Topix | 1158.37 | -6.76 |
| Hang Seng | 22737.01 | 156.24 |
Stock Quotes
Recently in Lifestyle
| NKE:US | 63.36 USD | -0.24 | |
| FB:US | 27.43 USD | -0.34 | |
| IDEXY:US | 26.45 USD | -0.23 | |
| HNNMY:US | 7.03 USD | -0.01 | |
| CCL:US | 33.93 USD | -0.58 |
Ads by Google
Links
©2013 Bloomberg L.P. All Rights Reserved. Made in NYC Ad Choices