IT 100 Special Report 2006 >



Rogers Communications



Take Canada's largest cable network, with 2.3 million subscribers. Stir in over 100 magazines, radio and TV stations. Add a leading wireless phone company. Top it off with the Toronto Blue Jays, and you get Rogers Communications, a media and telecom star to the north. Sales ballooned by 34% to $6.8 billion in the 12 months through March, 2006, but the surge came at a cost. Rogers reported losses in the past two calendar years—$226 million and $268 million for 2004 and 2005, respectively—largely due to debt servicing for a string of wireless acquisitions. Thanks to a $13.9 million swing back into profit in the first quarter, though, Rogers' return on equity for 12 months through March perked up to 0.5%.

Company Info

2005 Rank

Not Ranked

($ Millions)


Sales Growth
(over prev. year)

34 %

($ Millions)


Return on Equity

0.5 %

Total Return on Sales (12-mo.)


Share Price
As of 5/31/06




No. of Employees


Industry Telecommunications
*Trailing 12 months
Stock price data as of 5/31/06
DATA: Standard & Poor's Compustat

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Company Snapshot

Rogers Communications, through its subsidiaries, provides cable television, high-speed Internet access, and cable telephony services in Canada. It operates in four segments: cable, wireless, media, and telecom. The cable segment owns and operates cable systems in Ontario, New Brunswick, and Newfoundland serving approximately 2.26 million basic cable subscribers as of December, 2005. As of the above date, this segment provided digital cable services to 913,200 households, Internet access service to approximately 1.15 million customers, and voice-over-cable telephony services to approximately 47,900 subscribers. It also owned and operated 314 video stores as of the same date. The Wireless segment provides wireless communication services and it served approximately 6.3 million customers, including wireless voice and data subscribers. This segment operates a global system for mobile communications/general packet radio services network. Its wireless products and services are marketed through a distribution network of approximately 7,000 dealer and retailer locations in Canada. The media segment publishes consumer magazines, and trade and professional publications and directories; operates radio stations, multicultural television stations, spiritually themed television station, and Biography Channel Canada; and provides sports specialty service and televised shopping service. This segment also delivers content over the Internet for individual broadcasting and publishing properties. The telecom segment provides integrated communications solutions, including home phone, wireless, long distance and Internet protocol services to households, and local, long distance, toll free, enhanced voice, data, and Internet protocol services to businesses and governments. This segment serves approximately 600,000 households and businesses in Canada. The company was founded in 1920 and is headquartered in Toronto, Canada.

Data provided by Capital IQ
Edward S. Rogers

Edward S. Rogers, 71

President and Chief Executive Officer

Edward Samuel Rogers has been president and chief executive officer of Rogers Communications since January, 1979. Rogers has been acting president and chief executive officer of Rogers Cable, a wholly owned subsidiary of Rogers Communications, since April, 1996. Rogers serves as chief executive officer of Rogers Wireless and served as its president. Rogers was appointed an officer of the Order of Canada in 1990 and inducted into the Canadian Business Hall of Fame in 1994. In 2002, Rogers was inducted into the U.S. Cable Hall of Fame. Rogers served as a director of Toronto Dominion Bank from August, 1989, to March, 2004. He holds a bachelor's degree in political science and economics from the University of Toronto and an LL.B from Osgoode Hall Law School and, was called to the Bar of Ontario in 1962.

Executive Data provided by Capital IQ