IT 100 Special Report 2006 >




(NasdaqNM: DELL)


The world's biggest PC maker, Dell keeps getting bigger. It posted sales of $56.7 billion in the most recent 12-month period through the first quarter of 2006, thanks in part to growth in sales of computer services to big businesses and in PC sales in Asia and Europe. The company, based in Round Rock, Tex., also is seeing revenue gains in non-PC hardware, including servers and storage machines. At the same time, Dell's once-strong sales growth rate is slowing, largely due to problems in its core U.S. market; its growth rate is currently 11%, well below that of other companies and down from the 15%-to-18% rate Dell was posting a year ago. Dell's poor stock return of -36.4 reflects its sagging stock price, which has fallen about 36% during the 12 months ended May 31.

Company Info

2005 Rank


($ Millions)


Sales Growth
(over prev. year)

11 %

($ Millions)


Return on Equity

100.8 %

Total Return on Sales (12-mo.)


Share Price
As of 5/31/06



NasdaqNM: DELL

No. of Employees


Industry Computers & Peripherals
*Trailing 12 months
Stock price data as of 5/31/06
DATA: Standard & Poor's Compustat

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Company Snapshot

Dell and its subsidiaries engage in the design, development, manufacture, marketing, sale, and support of various computer systems and services to customers worldwide. The company's products and services enable customers to build their information technology and Internet infrastructures. It offers various products, including desktop computer systems and workstations; mobility products, such as notebook computers, mobile workstations, MP3 players, and handhelds; software and peripherals that consist of printers and displays, projectors, peripheral products, software titles, notebook accessories, networking and wireless products, digital cameras, power adapters, scanners, and other products; servers and networking products; and storage devices. Dell also provides various services, which comprise assessment, design, and implementation services; deployment services; asset recovery and recycling services; training services; enterprise support services; client support services; and managed lifecycle services. Further, it offers various financing alternatives, asset management services, and other customer financial services for business and consumer customers in the U.S., through Dell Financial Services, a joint venture between the company and CIT Group. The company sells its products directly to large corporate, government, healthcare, and education accounts, as well as small-to-medium businesses and individual consumers. Dell operates principally in the U.S., Europe, the Middle East and Africa, and Asia Pacific-Japan. The company was founded in 1984 by Michael Dell as Dell Computer Corporation and changed its name to Dell, Inc. in 2003. Dell is headquartered in Round Rock, Tex.

Data provided by Capital IQ
Kevin B. Rollins

Kevin B. Rollins, 52

President and Chief Executive Officer

Total Compensation


Value of Options


Brigham Young University - BA, Brigham Young University - MBA

Kevin Rollins has been president and chief executive officer of Dell since 2001. He served as chief operating officer of Dell since 2001. Rollins previously served as president and chief operating officer, vice-chairman, and president of Dell Americas. Rollins joined Dell in April, 1996, as senior vice-president, corporate strategy; was named senior vice-president, general manager-Americas, in May, 1996; and was named vice-chairman in December, 1997. In March, 2001, Rollins' title was changed from vice-chairman to president and chief operating officer. For 12 years before joining Dell, Rollins was employed by Bain & Co, an international strategy consulting firm, most recently serving as a director and partner. He serves as a director of Dell. Rollins received an MBA and a bachelor's degree from Brigham Young University. Rollins is a member of the National Advisory Council of Brigham Young University and a member of the CEO Forum on Education & Technology. He is a member of BYU president's Leadership Council and the Marriott School National Advisory Council, where he founded and continues to sponsor the Rollins Center for E-Commerce. He serves on the Advisory Committee for Trade Policy & Negotiation and is a member of the Computer Systems Policy Project and the U.S. Business Council. Rollins is active in the American Enterprise Institute and the Juvenile Diabetes Research Foundation.

Executive Data provided by Capital IQ