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Telefonica Moviles

Like many Spanish companies, Telefónica Móviles has invested heavily in Latin America in its search for new sources of growth. Last year, it paid $5.8 billion for Bell South's mobile units in 10 Latin American countries. That move increased the number of its worldwide clients to 81 million from 52 million. Now Móviles -- Europe's third-largest mobile operator by market cap -- is battling with America Móviles of Mexico for dominance in Latin America. But growth comes at a cost: Net profit in the first quarter of 2005 fell 3.6%, to 432 million euros, from 448 million a year earlier. The drop came despite a 39% surge in revenues during the period, to 3.67 billion euros from 2.63 billion.

Company Info

Revenues* $16.2 BILLION
Revenue Growth 21.6%
Return on Equity 39.2%
Total Return6.4%
Profits* $2 BILLION
All figures are for the most recent available 12 months.

* Latest available data for the 12-month period ended Dec. 31, Jan. 31, Feb. 29, Mar. 31, or Apr. 30. For companies that do not report quarterly, the most recent annual data were used.

Data provided by Standard & Poor's Compustat, BusinessWeek

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Company Snapshot

Telefonica Moviles, S.A., a holding company, provides wireless communications services in Spain, Morocco, and Latin America. It manages all of the wireless assets of the Telefónica Group. The company offers a range of wireless services, including voice services, enhanced calling features, international roaming, wireless Internet and data services, wireless intranets, and other corporate services. Its corporate services provide business solutions, including wireless infrastructure in offices, private networking, and portals for corporate customers that provide flexible on-line billing. The company has alliances with T-Mobile International, Telecom Italia Mobile, and Orange S.A. Telefónica Móviles was formed in 2000 and is headquartered in Madrid, Spain. Telefonica Moviles, S.A. is 92.5% owned by Telefónica, S.A., as of December 31, 2003.

No. of Employees


Data provided by Capital IQ
Antonio  Viana-Baptista

Antonio Viana-Baptista


Antonio Viana-Baptista has served as Chairman and Chief Executive Officer of Telefónica Móviles SA since August 2002. He is an economist who graduated from the Catholic University of Lisbon in 1980. He has a post graduate in European Economy (1981), and an MBA from INSEAD (Fontainebleu). He is member of the board of directors, the Delegate Committee and the Executive Committee of Telefónica S.A. From 1985 until 1991 Mr. Viana-Baptista was Principal Partner of McKinsey & Co. in Madrid and Lisbon.