The Information Technology 100
7
Dell
Over the past 20 years, Dell has perfected the science of selling PCs, creating a superefficient assembly process that cranks out made-to-order machines delivered to customers in a matter of days. In 2004, Dell's PC sales hit $38.9 billion -- about 79% of total revenue that year. That helped make Dell the world's No. 1 PC player, with 18.9% of the global market. Now the Round Rock (Tex.) company is moving fast to extend its might beyond computers and into printers, storage, and maintenance services.
Company Info
| STOCK INFO | DELL |
| Revenues* | $51.1 BILLION
|
| Revenue Growth | 17.5%
|
| Return on Equity | 50.1%
|
| Total Return | 13.3%
|
| Profits* | $3.2 BILLION
|
| Industry | COMPUTERS AND PERIPHERALS
|
| CORPORATE WEB SITE
|
All figures are for the most recent available 12 months.
* Latest available data for the 12-month period ended Dec. 31, Jan. 31, Feb. 29, Mar. 31, or Apr. 30. For companies that do not report quarterly, the most recent annual data were used.
Data provided by Standard & Poor's Compustat, BusinessWeek
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Company Snapshot
Dell, Inc. engages in the design, development, manufacture, marketing, sale, and support of various computer systems and services. These products include enterprise systems, client systems, software and peripherals, and service and support programs. Dell offers PowerEdge servers, which include rack and tower servers for enterprise customers, as well as tower and appliance servers for small organizations and networks. Dell/EMC and Dell’s PowerVault lines of storage products offer hardware and software solutions. The company offers external storage, tape backup products, network-attached storage, fiber channel arrays, storage area networks, and rack solutions. Its PowerConnect network switches connect computers and servers in small- to medium-sized networks. Dell offers the Dell Precision desktop workstation and the Dell Precision mobile workstation. It offers two lines of notebook computer systems, Latitude and Inspiron; and offers two lines of desktop computer systems, OptiPlex and Dimension. The company also offers various printers, ranging from consumer inkjets to large workgroup lasers. It offers various software and peripheral products, such as software, monitors, printers, handhelds, notebook accessories, networking and wireless products, memory, digital cameras, projectors, and scanners. These products also include power adaptors, LCD televisions, and MP3 players. Dell also provides managed services, deployment services, support services, training, and certification services. It offers various financing alternatives, asset management services, and other customer financial services in the United States through Dell Financial Services L.P., a joint venture between Dell and CIT Group, Inc. Dell markets and sells its products and services directly. The company operates worldwide principally in the Americas, Europe, and Asia Pacific-Japan regions. It has strategic alliance with Oracle Corporation. It also has a strategic development partnership with Microsoft Corporation to improve the way customers manage systems across the enterprise. The company was formerly known as Dell Computer Corporation and changed its name to Dell, Inc. in 2003. Dell was founded by Michael Dell in 1984 and is headquartered in Round Rock, Texas.
No. of Employees
NA
Data provided by 
Kevin B. Rollins
Bio
Kevin B. Rollins has been the President and Chief Executive of Dell (Dell Inc.) since 2001. In this role, Mr. Rollins is responsible for the day-to-day operations of Dell. He served as the Chief Operating Officer of Dell since 2001. Prior to becoming Chief Executive Officer in July 2004, Mr. Rollins served as President and Chief Operating Officer, Vice Chairman, and President of Dell Americas. Mr. Rollins also serves as Dell's diversity sponsor. Mr. Rollins joined Dell in April 1996 as Senior Vice President, Corporate Strategy, was named Senior Vice President, General Manager - Americas in May 1996 and was named Vice Chairman in December 1997. In March 2001, Mr. Rollins' title was changed from Vice Chairman to President and Chief Operating Officer. For 12 years prior to joining the Company, Mr. Rollins was employed by Bain & Company, an international strategy consulting firm, most recently serving as a director and partner. He serves as a Director of Dell Inc. Mr. Rollins received a Master of Business Administration degree and a Bachelor of Arts degree from Brigham Young University. Mr. Rollins is also a member of the National Advisory Council of Brigham Young University and a member of the CEO Forum on Education and Technology. He is a member of the university's President's Leadership Council and the Marriott School National Advisory Council, where he founded and continues to sponsor the Rollins Center for E-commerce. He serves at the request of the President of the United States on the Advisory Committee for Trade Policy and Negotiation and is a member of the Computer Systems Policy Project and the U.S. Business Council. Mr. Rollins is active in the American Enterprise Institute and the Juvenile Diabetes Research Foundation.
AGE: 52
Titles
Chief Executive Officer, President and Director
Total Compensation*
$2.5 MILLION
Total Value of Options**
$210.1 MILLION
Degrees Held
Brigham Young University (BA), Brigham Young University (MBA)
* Latest available fiscal year
** The sum of the net value of options exercised and held in the latest available fiscal year
Key Executives
Kevin B. Rollins (Board), James M. Schneider, Joan S. Hooper, Randall D. Mott, Lawrence Tu, Paul D. McKinnon, Paul D. Bell, Joseph A. Marengi, Rosendo G. Parra, William J. Amelio, John S. Hamlin, John K. Medica, Jeffrey W. Clarke, Glenn E. Neland, Alexander Gruzen, Martin J. Garvin, Lynn A. Tyson, Michael A. George, Thurmond B. Woodard
Board Members
Michael S. Dell, Kevin B. Rollins, Thomas W. Luce, Klaus S. Luft, Alex Mandl, Michael A. Miles, Sam Nunn, Donald J. Carty, Judy C. Lewent, William H. Gray
