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Over the past 20 years, Dell has perfected the science of selling PCs, creating a superefficient assembly process that cranks out made-to-order machines delivered to customers in a matter of days. In 2004, Dell's PC sales hit $38.9 billion -- about 79% of total revenue that year. That helped make Dell the world's No. 1 PC player, with 18.9% of the global market. Now the Round Rock (Tex.) company is moving fast to extend its might beyond computers and into printers, storage, and maintenance services.

Company Info

Revenues* $51.1 BILLION
Revenue Growth 17.5%
Return on Equity 50.1%
Total Return13.3%
Profits* $3.2 BILLION
All figures are for the most recent available 12 months.

* Latest available data for the 12-month period ended Dec. 31, Jan. 31, Feb. 29, Mar. 31, or Apr. 30. For companies that do not report quarterly, the most recent annual data were used.

Data provided by Standard & Poor's Compustat, BusinessWeek

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Company Snapshot

Dell, Inc. engages in the design, development, manufacture, marketing, sale, and support of various computer systems and services. These products include enterprise systems, client systems, software and peripherals, and service and support programs. Dell offers PowerEdge servers, which include rack and tower servers for enterprise customers, as well as tower and appliance servers for small organizations and networks. Dell/EMC and Dell’s PowerVault lines of storage products offer hardware and software solutions. The company offers external storage, tape backup products, network-attached storage, fiber channel arrays, storage area networks, and rack solutions. Its PowerConnect network switches connect computers and servers in small- to medium-sized networks. Dell offers the Dell Precision desktop workstation and the Dell Precision mobile workstation. It offers two lines of notebook computer systems, Latitude and Inspiron; and offers two lines of desktop computer systems, OptiPlex and Dimension. The company also offers various printers, ranging from consumer inkjets to large workgroup lasers. It offers various software and peripheral products, such as software, monitors, printers, handhelds, notebook accessories, networking and wireless products, memory, digital cameras, projectors, and scanners. These products also include power adaptors, LCD televisions, and MP3 players. Dell also provides managed services, deployment services, support services, training, and certification services. It offers various financing alternatives, asset management services, and other customer financial services in the United States through Dell Financial Services L.P., a joint venture between Dell and CIT Group, Inc. Dell markets and sells its products and services directly. The company operates worldwide principally in the Americas, Europe, and Asia Pacific-Japan regions. It has strategic alliance with Oracle Corporation. It also has a strategic development partnership with Microsoft Corporation to improve the way customers manage systems across the enterprise. The company was formerly known as Dell Computer Corporation and changed its name to Dell, Inc. in 2003. Dell was founded by Michael Dell in 1984 and is headquartered in Round Rock, Texas.

No. of Employees


Data provided by Capital IQ
Kevin B. Rollins

Kevin B. Rollins

AGE: 52


Chief Executive Officer, President and Director

CEO Bio >

Total Compensation*


Total Value of Options**

$210.1 MILLION

Degrees Held

Brigham Young University (BA), Brigham Young University (MBA)

* Latest available fiscal year
** The sum of the net value of options exercised and held in the latest available fiscal year

Key Executives

Kevin B. Rollins (Board), James M. Schneider, Joan S. Hooper, Randall D. Mott, Lawrence Tu, Paul D. McKinnon, Paul D. Bell, Joseph A. Marengi, Rosendo G. Parra, William J. Amelio, John S. Hamlin, John K. Medica, Jeffrey W. Clarke, Glenn E. Neland, Alexander Gruzen, Martin J. Garvin, Lynn A. Tyson, Michael A. George, Thurmond B. Woodard

Board Members

Michael S. Dell, Kevin B. Rollins, Thomas W. Luce, Klaus S. Luft, Alex Mandl, Michael A. Miles, Sam Nunn, Donald J. Carty, Judy C. Lewent, William H. Gray

Data provided by Capital IQ
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