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Asustek Computer

The headquarters of Asustek Computer is on the northern outskirts of Taipei in a quiet part of town that's a long drive from the bustling city's high-tech district. Across the street are the offices of a local Buddhist charity, and nearby are small farms. The isolation suits Asustek and its chairman, Jonney Shih. For years, Shih has been happy to flourish as a low-key manufacturer of unglamorous components like motherboards, which connect the different parts inside the computer.

Today, though, Asustek is trying to break out of its shell and take on a little pizzazz. Visitors to the company's new headquarters see in the lobby a Mona Lisa -- made of thousands of Asustek-made components. "It's the smiling of technology," says Shih, who boasts that his engineers came up with the idea to show off their creative side. Shih expects Asustek to take in $12 billion this year making a dizzying variety of products, including Apple's iPod Shuffle and Mac Mini computer.

Company Info

Revenues* $7.5 BILLION
Revenue Growth 25.6%
Return on Equity 18.2%
Total Return27.2%
Profits* $452.7 MILLION
All figures are for the most recent available 12 months.

* Latest available data for the 12-month period ended Dec. 31, Jan. 31, Feb. 29, Mar. 31, or Apr. 30. For companies that do not report quarterly, the most recent annual data were used.

Data provided by Standard & Poor's Compustat, BusinessWeek

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Company Snapshot

ASUSTeK Computer, Inc. manufactures motherboards, notebooks, VGA cards, servers, broadband modems, and optical storage devices. It provides technology solutions to consumer, corporate, and original equipment manufacturing customers.

No. of Employees


Data provided by Capital IQ
Jonney  Shih

Jonney Shih


Jonney Shih serves as the Chairman of the Board and Chief Executive Officer of ASUSTeK Computer Inc.