The Information Technology 100
Adobe has been an important niche player in the PC biz for 23 years, so how do you explain its torrid 29% growth in 2004? The best metaphor is "clicking on all cylinders." CEO Bruce Chizenís 2003 decision to package Adobeís popular, but expensive, desktop-publishing programs into the affordable Adobe Creative Suite is paying off with market share gains against rival Quark. Its strategy to make Adobe Acrobat, PDF files, and its document management programs de facto standards in corporations is working. And now the company is broadening out with its $3.4 billion acquisition of Macromedia -- a leader in Web-site publishing. No wonder Adobe's stock is up by one-third in the past year.
|Return on Equity||29.5%|
|CORPORATE WEB SITE|
All figures are for the most recent available 12 months.
* Latest available data for the 12-month period ended Dec. 31, Jan. 31, Feb. 29, Mar. 31, or Apr. 30. For companies that do not report quarterly, the most recent annual data were used.
Data provided by Standard & Poor's Compustat, BusinessWeek
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