Investing: The Pros' Crisis Playbook

BW rounds up insights from investment experts about where the markets could be headed, and which stocks they like for the tough times ahead

By David Bogoslaw

Talk to investment strategists about where to place equity bets over the next six to 12 months and they turn squeamish. Most admit they can't tell how long or deep the recession will be, or how risk-averse investors will continue to be after the heavy blows they've absorbed in the stock market downturn.

Some will tell you there are few compelling buying opportunities in the near term, while others, rather than admit to pessimism, doubt, or the failure of diversified asset allocation, emphasize moves for patient investors. Patience, in this case, is for those who can afford to not see a positive return on their investment any time soon.

Since the investing world has been turned upside down in the crisis—with volatile market swings a near-daily occurrence, including a 514-point drop in the Dow Jones industrial average on Oct. 22—BusinessWeek decided to check back with financial pros we have spoken with in the past to get their take on the current situation. Deciding which investment gurus to tap for this story wasn't simple, given how overly optimistic market pros' predictions were for 2008, even among those forecasters who have proved the most reliable in the past.

Another Leg Down?

Rob Arnott, chairman of Newport Beach (Calif.)-based Research Affiliates, an investment management firm that licenses ideas to companies like Pimco, says he wouldn't be surprised if there's another leg down in this bear market. The stocks that have held up best through the turmoil and carnage—growth-oriented names in the technology, telecommunications, and health-care industries—likely have yet to fully reflect the risks that lie ahead, he thinks.

"If we're in the early stages of a recession, then presumably we're in the late stages of a bear market," he says. "Within the next six to 12 months, we will see outright capitulation in the growth sectors. That will set the stage for a bull market." He doubts the housing market will hit a bottom until 2010, by which time the economy will already be on the road to recovery.

The heavy selling that's been seen in recent weeks typically drives the faint-hearted out of the market, leaving only those committed to gains over the long term, says Bruce McCain, chief investment strategist at Key Private Bank (KEY) in Cleveland. But as was the case in the early 1930s, the challenges facing the financial system could end up being fairly benign or could turn out to be very serious. That will depend on whether the government policy response can avoid some of the mistakes made nearly 80 years ago. In the near term, McCain predicts stocks will try to rally before re-testing the lows from early October.

Some Expecting Yearend Rally

For signs of recovery, he says he would want to see selling volume drying up on any retest of the previous lows. If the market doesn't break to new lows, he says he would expect investor sentiment to improve and enable the market to begin an uptrend, but he thinks any progress in stock values will be rather slow and steady. "As long as we see that evolving and as long as the system doesn't start to fall apart more seriously at the economic level, we can define what the next year should look like," he says.

Some market strategists are predicting a yearend rally that could start as soon as early November, based on how oversold equities have gotten, but they don't expect any uptrend to be sustained beyond yearend with a longer and deeper-than-usual recession expected.

Barry Ritholtz, chief market strategist at Ritholtz Research & Analytics , describes the current stock market as a "plasma market," a reference to the abnormal state of matter once it's been superheated and the usual rules of physics give way to the rules of quantum mechanics. In the midst of a global credit freeze, all of the usual rules about market fundamentals, technical trading patterns, and what works when the markets are in defensive mode have ceased to hold true, according to Ritholtz. "It's a very different environment, so we're being cautious," he says. "The easy way to do that is to buy indexes, not individual names. That's the opposite of our usual approach. We're usually stock pickers."