Top 50 Corporate Giver

Yum! Brands, Inc (YUM)

yum.com

Contact:

Brian Riendeau

Foundation program:

Yum! Brands Foundation, Inc.
95 % of giving is through foundation

Signature program:

YUMeals, Yum! Brands Foundation's Dare to Care Food Bank partnership, Taco Bell Teen Programs, KFC Colonel's Kids Progra
Please see answers to Question 7


 Donations
2004 cash donations $ 6,550,000
As pct. of revenue 0.1 %
As pct. of earnings 0.6 %
Change since 2003 17 %
Change since 2002 0 %

2004 in-kind donations $ 54,000,000
As pct. of revenue 0.6 %
As pct. of earnings 5.3 %
Change since 2003 77.6 %
Change since 2002 0 %

Projected increase/decrease increase

 Favored Issues
  arts   education   community development   health care   international
  Arts   Edu   Comm   Health   Intl

   Other / specifics:   Hunger relief
Day-care subsidies
Reading incentives
Mentoring at-risk teens


 Major Objectives

At Yum! Brands, we believe in giving back to the community and in making a difference in the lives of our customers and their families. While Yum! Brands supports hundreds of community activities and charities across the globe, efforts are primarily focused on nourishing the bodies and minds of children in need through programs such as hunger relief, creation of after-hour day-care and mentoring at-risk teens. Our community outreach also includes diversity and educational programs as well as exposing children to the arts.