Top 50 Corporate Giver



Jill Zanger

Foundation program:

Nike Foundation (see additional comments)
10 % of giving is through foundation

Signature program:

NikeGO is a global program committed to seeking opportunities to leverage all significant Nike resources, including athletes, products, cash grants, the power of our brand and employee passion in giving young people the opportunity to engage in sport and physical activity as a fundamental right. Around the world, the issue of access to sport and physical activity grows, with distinct regional dilemmas that Nike aims to address through targeted community investments with strategic partners. In the U.S., for example, and many other countries, the trend of youth inactivity has been increasing at alarming rates. The situation in the Europe, Middle East and Africa region looks quite different, with poor and excluded communities (refugees, migrants, the disabled or young people with behavioral problems) lacking basic access of coaches and facilities for sport and physical activity. The similarities for kids worldwide who are impacted by lack of access center around economic and social factors, although each region's challenges are unique.

2004 cash donations $ 16,200,000
As pct. of revenue 0.1 %
As pct. of earnings 0.9 %
Change since 2003 12.5 %
Change since 2002 -45.3 %

2004 in-kind donations $ 21,100,000
As pct. of revenue 0.2 %
As pct. of earnings 1.1 %
Change since 2003 29.4 %
Change since 2002 8.8 %

Projected increase/decrease increase

 Favored Issues
  arts   education   community development   health care   international
  Arts   Edu   Comm   Health   Intl

   Other / specifics:   Sport and physical activity for young people

 Major Objectives

Nike's targets to give 3 percent of prior year's pre-tax income to charitable organizations around the world. In fiscal year 2004 ending May 31, 2004, it contributed $37.3 million in cash, product and in-kind services to non-profit organizations around the world, exceeding its annual target of investing 3 percent of the pre-tax earnings for the fourth consecutive year. The total contribution represents 3.3 percent of the company's fiscal year 2003 pre-tax profit and served more than 4,500 charitable organizations.

Nike's community investment efforts are directed toward two principal platforms--creating access to sport and physical activity as a fundamental right for young people and helping address the challenges of globalization faced by women and girls. In FY04, almost half of our community efforts were focused against the goal of creating access to sport and physical activity as a fundamental right for young people.