Kellogg Co. (K)

kellogg.com

Contact:

Julie Bosley

Foundation program:

Kellogg's Corporate Citizenship Fund
47 % of giving is through foundation

Signature program:

Kellogg Company has several signature programs including those listed below.
Kellogg Company has several signature programs. Kellogg runs a companywide United Way campaign. In 2004, nearly $3.2 million was donated in support of 23 Kellogg campaigns. Kellogg's Corporate Citizenship Fund (KCCF) matches employee and retiree pledges dollar-for-dollar. KCCF also matches employee donations to nonprofit organizations that are in one of the following areas; environmental, educational or cultural. More than $420,000 was donated by KCCF to match employee contributions in 2004. Kellogg continued an ongoing partnership with Tom Joyner by pledging $200,000 to support Historically Black Colleges and Universities. In addition, Kellogg's maintained sponsorship of the NAACP Kellogg's Law Fellow program. The Law Fellows program affords law students the opportunity to intern at the NAACP HQ over the summer months. Kellogg's is also a founding sponsor of the World of Children Awards. Each year one person is recognized with the Kellogg's Child Development Award. The award goes to someone who has made a significant lifetime contribution to children's futures by greatly improving their opportunities to learn and grow. The winner receives a $100,000 award and two honorees receive $10,000 each.

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The Kellogg Company focuses on three major areas for corporate giving: helping children and youth reach their full potential, increasing opportunities for women and minorities, and building stronger communities.