Top 50 Corporate Giver

Kellogg Co. (K)

kellogg.com

Contact:

Julie Bosley

Foundation program:

Kellogg's Corporate Citizenship Fund
47 % of giving is through foundation

Signature program:

Kellogg Company has several signature programs including those listed below.
Kellogg Company has several signature programs. Kellogg runs a companywide United Way campaign. In 2004, nearly $3.2 million was donated in support of 23 Kellogg campaigns. Kellogg's Corporate Citizenship Fund (KCCF) matches employee and retiree pledges dollar-for-dollar. KCCF also matches employee donations to nonprofit organizations that are in one of the following areas; environmental, educational or cultural. More than $420,000 was donated by KCCF to match employee contributions in 2004. Kellogg continued an ongoing partnership with Tom Joyner by pledging $200,000 to support Historically Black Colleges and Universities. In addition, Kellogg's maintained sponsorship of the NAACP Kellogg's Law Fellow program. The Law Fellows program affords law students the opportunity to intern at the NAACP HQ over the summer months. Kellogg's is also a founding sponsor of the World of Children Awards. Each year one person is recognized with the Kellogg's Child Development Award. The award goes to someone who has made a significant lifetime contribution to children's futures by greatly improving their opportunities to learn and grow. The winner receives a $100,000 award and two honorees receive $10,000 each.


 Donations
2004 cash donations $ 9,000,000
As pct. of revenue 0.1 %
As pct. of earnings 0.7 %
Change since 2003 38.5 %
Change since 2002 0 %

2004 in-kind donations $ 21,000,000
As pct. of revenue 0.2 %
As pct. of earnings 1.5 %
Change since 2003 -38.6 %
Change since 2002 0 %

Projected increase/decrease no change

 Favored Issues
  arts   education   community development   health care   international
  Arts   Edu   Comm   Health   Intl

   Other / specifics:   Diversity and Inclusion


 Major Objectives

The Kellogg Company focuses on three major areas for corporate giving: helping children and youth reach their full potential, increasing opportunities for women and minorities, and building stronger communities.