General Mills (GIS)
Contact:
Foundation program:
Signature program:
General Mills Champions
General Mills Champions is a multi-faceted and long-term program designed to instill good nutrition and fitness habits in our nation's youth. It calls on community groups and schools to champion the future health of our young people by focusing on youth fitness and nutrition programs that can have life-long impact. It is our intention to build local communities and, most importantly, to help instill good, healthly lifestyle habits that will last a lifetime for America's youth. Since 2003, the General Mills Foundation has invested over $6 million into nutrition and fitness programs.
Donations
| 2004 cash donations | | $ 60,300,000 |
| As pct. of revenue | | 0.5 % |
| As pct. of earnings | | 3.2 % |
| Change since 2003 | | 22.3 % |
| Change since 2002 | | 42.2 % |
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| 2004 in-kind donations | | $ 22,000,000 |
| As pct. of revenue | | 0.2 % |
| As pct. of earnings | | 1.2 % |
| Change since 2003 | | 0 % |
| Change since 2002 | | -2.7 % |
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| Projected increase/decrease | | no change |
Favored Issues
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Health |
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Other / specifics: Youth nutrition and fitness
Major Objectives
Our vision is to be a champion for a stronger community, working with communities to adress societal needs with breakthrough ideas, championship people and financial resources. Through these efforts we also build stronger brand loyalty with consumers and commitment from employees.
