Categories: Advertising

New Study: Americans Misunderstand Eco-Marketing

Posted by: Heather Green on April 15

A new survey released by consultant Cone LLC and the Boston College Center for Corporate Citizenship, finds that Americans misunderstand key words used in green marketing, giving products more green...

FTC Kicks Off Green Marketing Workshops

Posted by: Heather Green on January 09

A few weeks ago, I wrote about the FTC's plans to step into the greenwashing debate. Yesterday, the agency held its first workshop aimed at updating its Green Guides, the...


BusinessWeek correspondents John Carey and Mark Scott, cover the green scene, keeping on top of the business aspects of energy, the environment and climate change, as well as the technologies, policies, markets and people that are shaping how the earth's resources will be used in the century ahead.

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