Here’s an interesting case of what companies do when the market doesn’t meet their green needs. In the case of delivery trucks, there’s a classic chicken-and-egg problem. Fleet owners such as FedEx desperately want greener, more energy-efficient trucks. Yet big operators they don’t want to pay a steep premium for green technology. Likewise, vehicle makers such as Eaton want develop and sell greener products, but only if they know their financial risk to develop new eco-technologies will be paid back with strong sales. Enter EDF, a non-profit green group with a long history of helping corporations solving green challenges. The video below reveals all the work necessary to bring partners like Eaton and FedEx together to create a green delivery vehicle. The result is a burgeoning market for green delivery trucks, less fuel use and cleaner roads and urban air.
Also check out BW’s recent profile of EDF’s green boot camp, where MBA students get a crash course on methods that they take into big US corporations to help save energy.
BusinessWeek correspondents John Carey and Mark Scott, cover the green scene, keeping on top of the business aspects of energy, the environment and climate change, as well as the technologies, policies, markets and people that are shaping how the earth's resources will be used in the century ahead.