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Rethinking the Energy Solution

Posted by: Arthur Eves on May 13

Corn ethanol may be the methadone of our national oil addiction but its still the first step to a cure. Its biggest strengths and liabilities are its close ties with big agriculture, Farm Belt politicians, and collaborative relationships with big oil and the auto industry. These connections have helped create the infrastructure to support ethanol and other biofuels but may prevent folks from really seeing other possibilities—like this one.


One such possibility, Cool Earth Solar’s balloon mirror technology presumably would allow fields to generate two crops from the sun as the solar array stands 12 to 14 feet off the ground and generates only 10% shade. The company hopes by 2010 to cut the cost of the electricity it produces to 29 cents per watt making solar farming a highly attractive option.

The balloon arrays, almost playful in their simple elegance, were the result of a rigorous and focused design process. “Our goal from the very start was to find a clean energy generation solution that could address the global scale of the carbon problem. We discarded everything that couldn’t scale, relied on rare components, or had some other critical bottleneck. Ultimately, we developed a novel technology which radically reduces the amount of material in our system and balances labor and capital costs,” said Dr. Eric Cummings, founder of Cool Earth Solar.

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Reader Comments

Adam

May 13, 2008 11:36 PM

It is indeed a great idea, however these balloons have to be exchanged every 2 years. That is a problem.

arthur

May 15, 2008 02:05 PM

The whole concept is intriguing but what's most compelling about it to me is how incredibly great design can come from rigorous design constraints. By focusing on scalability they were forced to reinvent solar collectors in a truly innovative way. Exchanging the balloons every two years is not scalable but its also the kind of engineering problem that is relatively easy to solve -- or factor into the overall maintenance.

Priti Shah

May 17, 2008 09:05 PM

Why can't we think of a simple solutuion like the rest of the world? Public transport system!! we will save energy, reduce green house gases and employ thousands of Americans in establishing the infra-structure and ensure employment of auto workers by changing the Auto plants to manufacture buses and trains.

Mike

May 19, 2008 01:42 PM

Ah hello, how about using something that will work. Namely nuclear power. Geez we are waisting alot of money and time talking when we could build nuke plants.

Jonathan chelseagreen.com

May 22, 2008 11:21 AM

Mike, you are right, we should seek to use technologies that work. We should also seek to use technologies that are less expensive out of the set of options. For that reason (among many) nuclear is a really bad choice. Once you calculate in the $billions for disposal and dismantling of retired plants, and the $billions in subsidies going to nuclear (as with the Price-Anderson Act, among other forms of subsidies), nuclear turns out to be outrageously expensive. So if you want to stop waisting money and time, one good way to do that is ditch new nukes and focus on the cleaner, truly renewable, and lower cost options in solar, wind, hydro, wave, geothermal, and biofuels.

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In Green Business, BusinessWeek Energy & Environment Editor Adam Aston and Associate Editor Heather Green cover the green scene from New York, with Senior Correspondent John Carey in Washington D.C. and correspondent Mark Scott filing from London. Keeping on top of the business aspects of energy, the environment and climate change, their focus is the technologies, policies, markets and people that are shaping how the earth's resources will be used in the century ahead.

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