I spend a lot of time thinking about how existing industries can navigate the difficult transitions to a global, more sustainable approach. There are a lot of obstacles. Two critical ones are creating a market and getting people to change their behavior and perceptions. Depending on how much you’re willing to commit I have two suggestions.
This weekend in celebration of World Fair Trade Day a variety of organizations purveying fair trade coffees, teas, and crafts from around the world will be hosting events to share their wares and showcase the size of the fair trade market. (Fair trade products are typically sustainable and often environmentally sound.) It could be a chance for you to get a free cup of good coffee and learn a little bit about how the way products are produced and marketed effects ourselves and others.
Often we take vacations to experience something new and different, to experiment with who we are in a different place and environment. Active individuals who are interested in exploring what a sustainable earth-centered community might look like might consider these sustainability bike tours of Oregon or Hawaii. I’ve never taken the tours but I love these places and a bicycle is just the right pace to explore them—though sometimes you’ll want to move slower. If you’re thinking of trying to live a more ecological lifestyle this may be the way to dip your toe in. Who knows, it might become mainstream.
I’m always on the lookout for transformational travel experiences. Share yours by leaving a comment here
BusinessWeek correspondents John Carey and Mark Scott, cover the green scene, keeping on top of the business aspects of energy, the environment and climate change, as well as the technologies, policies, markets and people that are shaping how the earth's resources will be used in the century ahead.