Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

Better mileage measures for green cars: Why MPDs will beat out MPKWHGs

Posted by: Adam Aston on November 6, 2007

Car mileage, as it’s widely understood, is naturally expressed as “miles per gallon”, as in miles traveled per gallon of fuel consumed. So what happens when you begin to substitute electrons for liquid fuel? It’s a problem today’s hybrids haven’t yet had to deal with because, despite the on-board batteries, all of the energy they use starts out as gas. (The car starts moving using petrol, it only generates and stores electricity from its brakes when the car slows or when the engine works like a generator.) Things start to get really messy once you switch to plug-in hybrids since they run on a mix of gasoline from a gas station and electricity from your plug. Suddenly, it’s no longer simply miles per gallon, but miles per kilowatt hours (of electricity) plus gallons (of fuel) or MPKWHG. Doesn’t quite roll of the tongue. And few consumers would get it. An easier way is needed…

Maybe the easiest way to reconcile these apples and oranges would be to do away with energy units entirely, and use dollars instead. This would simplify the analysis and give consumers a gut level understanding of what it costs to travel a given distance. By this measure, a car that goes 30 miles on a gallon of $3.50 gas would be about "8.6 miles per dollar" car, or 8.6 mpd. Ditto, if a an all electric vehicle's battery pack can be charged with 10 kilowatt hours of electricity overnight, at about 10 cents per kilowatt hour, and it can travel 50 miles on that charge, its "mileage" would be 50 miles for about one dollar, or an impressive 50 mpd. (Both of these scenarios are possible today, although the EV would be very expensive.) For plug-in hybrids running on gas and electricity, the rating would be their driving range divided by the cost of all the gas and electricity used to make them go that far. Maybe not simple, but surely graspable. This concludes today's math lesson. But expect to see more ruminations on this topic down the road. In a recent piece in the NYT, it's evident that Toyota and the EPA are beginning to wrestle with this question too.

Toyota and the Environmental Protection Agency are mulling over how to describe the advantages of adding plug-in capability to a hybrid. The current test, which gives the Prius an E.P.A. estimated mileage of 55 m.p.g. for combined city and highway driving, does not work. Toyota estimates that for a daily commute of 15.5 miles, running costs of this prototype will be about 8 percent lower than the current Prius if the battery is charged during the day, and 41 percent cheaper if charged at off-peak rates where time-of-day electricity pricing is available.

Reader Comments

Aaron Keller

November 8, 2007 10:12 PM

And, why is it that everyone who sees that I drive a Prius asks me if I have to plug it in. The MPG measurement does need change and needs to include some factor for lowering emissions. ajk


November 9, 2007 8:37 PM

In the context of global warming, perhaps a more pertinent measurement to include on the EPA label would be the amount of Green House Gas (GHG) emitted per mile driven, (in this case, the lower the better).

chris kliemt

December 8, 2007 7:55 AM

We need plug in cars. While hybrids are ok, we need total electric plug in cars with 0 emissions. Batteries can be recycled , and if the technology is not there to recycle now, it will be. Also nuclear power plants can replace coal fired and oil burning plants in the eventual future. These would work efficiently hand in hand with the plug in car . So, we have 0 emissions on both ends. Further down the road we can continue our efforts in solar, for that is the true renewable. Thanks for listening.

Post a comment



BusinessWeek correspondents John Carey and Mark Scott, cover the green scene, keeping on top of the business aspects of energy, the environment and climate change, as well as the technologies, policies, markets and people that are shaping how the earth's resources will be used in the century ahead.

BW Mall - Sponsored Links

Buy a link now!