Hollywood isn’t much of player in the high-stakes drama about the future of transportation. But Tinseltown is playing an increasingly important role showing off greencar alternatives. And, like luxury brands and other socially progressive movements, greencar makers have been quick to recognize the star power of putting film stars in their green wheels. Every year a more and more Oscars nominees are showing up to the red carpet in hybrids, electric cars, and biofuel powered alternatives, sponsored by Global Green. Now Tom Hanks is making a more direct push. He just got the keys for a custom-built all electric Toyota Scion xB, and is sharing his experience with the world through YouTube. You can learn more about Hanks’ project at his MySpace page, where he’s blogging about this experience. Let the carping begin about giving a free e-car to a man who can clearly afford one. But clearly, getting out the message that e-cars are a reality, if still costly, is a worthy cause.
BusinessWeek correspondents John Carey and Mark Scott, cover the green scene, keeping on top of the business aspects of energy, the environment and climate change, as well as the technologies, policies, markets and people that are shaping how the earth's resources will be used in the century ahead.