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Interesting story in BW this week explaining how Sony is rolling out a big recycling program in the U.S. that will eventually 1,000 locations that will take used Sony products for free and handle rivals’ brands for a fee.
An interesting publicity move? Actual it’s all about business, as my collegue Kenji Hall explains:
“But as Sony executives now explain, the objective wasn’t simply to paint itself green. An internal Sony study, authored by a curious employee, showed the company could actually make money off its discarded wares. ‘We believe it can pay for itself over time,’ says Rick Clancy, senior vice-president of Sony’s U.S. electronics unit.”
BusinessWeek correspondents John Carey and Mark Scott, cover the green scene, keeping on top of the business aspects of energy, the environment and climate change, as well as the technologies, policies, markets and people that are shaping how the earth's resources will be used in the century ahead.