GreenDimes: I Don't Get It

Posted by: Heather Green on September 6, 2007

I remember running across GreenDimes about a year ago and being puzzled. Basically, this is an online service that charges members $15 a year to reduce their junk mail, whether catalogs or coupon lists. And the green bonus, as the NYTimes points out in their profile of the company today, is that the startup plants a tree a month for every person who registers.

Huh.

Ok. So basically they are doing something you can already do. In a few easy steps. Seriously. this takes five minutes.

Let’s just try it together.

( The trick is you have to know that the DMA or Direct Marketing Assocation is the trade group that is in charge of coordinating this. But you would know that already by looking at GreenDimes' site. )

OK, so go to Google and type in DMA. Go to the DMA site. Now, see that prominent yellow button on the right hand side of the screen that reads Remove My Name From Mailing Lists? Click on that. Ok. Here's the hard part, ignore the scary language that they have their trying to keep you on their lists. And choose to either fill out the online form or print out the mail-in form and err, mail it in.

I did this a few years ago and it works like a charm. So why would I want to pay for it? Maybe the tree thing is the hook. But I can spend some money on insulation and have a better impact on the environment.

Reader Comments

Ara

December 9, 2007 10:26 AM

The DMA doesn't get you off the mailing lists of all the marketers and non-profits that you've done business with in the past. Greendimes does. And they even make it easy for you to be removed from 'occupant' and 'resident' mailings.

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BusinessWeek correspondents John Carey and Mark Scott, cover the green scene, keeping on top of the business aspects of energy, the environment and climate change, as well as the technologies, policies, markets and people that are shaping how the earth's resources will be used in the century ahead.

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