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Chris Colin has a quirky story that delves into how Johnson & Johnson worked to make Neosporin portable. It just brings up the absurdity and waste behind packaging. But what makes this story fun and interesting is that he explains how they thought up this campaign and product and the messaging that now Neosporin is portable…When in fact, as Switchboard reminds us it already was….And that’s the point, so much of what we buy these days is about some perceived need rather than a real one. And that means the marketing folks are doing their job.
But the light, but fact-filled approach that Colin takes reminds me that since we're in a society that can be swayed by this kind of marketing, there's also lots of room for stories that remind us, in a playful way, how absurd the promises are that the marketing is making....
BusinessWeek correspondents John Carey and Mark Scott, cover the green scene, keeping on top of the business aspects of energy, the environment and climate change, as well as the technologies, policies, markets and people that are shaping how the earth's resources will be used in the century ahead.