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Innovation

  • How AARP Came To Target Gen Y

    How AARP Came To Target Gen Y

    Diane Ty spent years at the over-50 organization developing a Web community for younger Americans. After much strategizing, AARP has launched LifeTuner

  • The Innovator's Vulnerability

    Self-confidence, ambition, and a thick skin are the obvious characteristics of would-be innovators. Also necessary? A sense of vulnerability

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