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Categories: Trickle-Up Innovation

Microsoft bets on making "dumb" phones smarter

Posted by: Reena Jana on August 24

Microsoft today announced a new phone app service—not for smartphones, but instead for the world’s cheapest and low-tech handsets. Called OneApp, the software was developed by Microsoft’s Unlimited Potential Group,...

5 Tips for Trickle-Up Innovation from C.K. Prahalad

Posted by: Reena Jana on April 07

Multinationals and start-ups alike can learn valuable innovation lessons by observing inventions and services that originate in emerging-markets -- and then adapting them for the developed world. Some of the...


What comes next? The Bloomberg Businessweek Innovation and Design blog chronicles new tools for creativity and collaboration, innovation case studies in both the corporate and social sectors, and the new ideas that have the power to change the way things have always been done.

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