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Categories: SXSW

Dell launches a whole new line of laptops today

Posted by: Reena Jana on March 17

Dell just unveiled its new luxury line of laptops, called Adamo, today. I just received one from the company to look at while I'm in Austin. It's as slim as...

The Skinny on Kraft's New Services Division

Posted by: Reena Jana on March 17

One interesting conversation I had today at South X Southwest in Austin was with Moshe Tamssot, Kraft's VP of New Services. Yes, it might seem odd that Kraft was a...

Conference organizers: Please think about what attendees need, rather than inundating them with unnecessary printed materials

Posted by: Helen Walters on March 12

My colleague, Catherine Holahan, already referred to the insane amount of information that welcomed arrivals at this year's SXSW conference. Now I don't know about Catherine, but here's what I...

Apple's design process

Posted by: Helen Walters on March 08

Interesting presentation at SXSW from Michael Lopp, senior engineering manager at Apple, who tried to assess how Apple "gets" design when so many other companies try and fail. After describing...

Will tomorrow's world still need designers?

Posted by: Helen Walters on March 08

I'm in Austin, ready to take part in a panel discussion on Sunday afternoon at South by Southwest Interactive (post Mark Zuckerberg's keynote). The title of the panel is pretty...


What comes next? The Bloomberg Businessweek Innovation and Design blog chronicles new tools for creativity and collaboration, innovation case studies in both the corporate and social sectors, and the new ideas that have the power to change the way things have always been done.

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