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Categories: Social Media

GM taps social media to engage consumers

Posted by: Venessa Wong on October 22

The days when corporate communications meant pushing out information to the public are numbered. As social media continues to permeate consumer culture, companies are trying to learn how to engage...

"Live Music," The Crowdsourced Movie, Will Hit Theatres

Posted by: Damian Joseph on July 17

If you've been following our innovation and design stories, then you might remember my article Pushing the Limits of Crowdsourcing. I took a look at Live Music, an animated movie...

What "One & Other" can teach companies about how to do business

Posted by: Helen Walters on July 17

"One & Other" is a fascinating public art event that's taking place in London right now. Every hour until October 14, a different person climbs up onto the "fourth plinth"...

Virgin America: Social Media Replaces Advertising

Posted by: Damian Joseph on June 22

C. David Cush is the president and ceo of Virgin America. I caught his keynote speech this morning at Forrester’s Customer Experience Forum in New York City. During, “A Good...

Social Media Doesn't Sell

Posted by: Damian Joseph on May 22

Social media is not a valid marketing tool. At least, that’s what a new study from Knowledge Networks shows. The report says 83% of people on the Internet use social...

Our Tweet Cheat Sheet

Posted by: Michael Arndt on March 13

Twitter isn't Facebook yet. But if you haven't been there, the site is becoming a terrific place to keep up on celebs. Like who? Like Martha Stewart, Al Gore, and...

The Collective Power of Individuals

Posted by: Helen Walters on January 07

Last night, two things happened on Twitter that seem to me to point to the reality of our present day connected world, with trends that are budding now that will...

Who's the "voice of innovation" in social media?

Posted by: Helen Walters on December 22

For a while now, we've been running the rather lovely "Voices of Innovation" series, featuring the likes of the inventor of the Captcha, Luis von Ahn, sustainable design activist Majora...


What comes next? The Bloomberg Businessweek Innovation and Design blog chronicles new tools for creativity and collaboration, innovation case studies in both the corporate and social sectors, and the new ideas that have the power to change the way things have always been done.

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