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Categories: MX Conference

The languages of business and design

Posted by: Helen Walters on March 10

Last week, I attended the MX (“managing experience”) conference in San Francisco. Hosted by the design firm, Adaptive Path, the conference blurb declared: “In this tightening economy, it's more crucial...

Bruce Temkin: "Brands are Dying"

Posted by: Helen Walters on March 02

I'm in San Francisco, at the MX conference, an annual event purporting to explain the business value of design. Up on stage this morning? Forrester VP and principal analyst, Bruce...

All That's Fit to Flickr

Posted by: Matthew Vella on April 22

My photo-taking skills leave something to be desired. Luckily, MX organizers have integrated Flickr photosharing into the conference, a simple way of capturing the ebullience of the event. If you...

Johnny Chung Lee’s Surprise Appearance

Posted by: Matthew Vella on April 22

Ok, the maestro of Carnegie Mellon University didn’t make a real-live appearance at the conference this afternoon. However, the organizers showed a video of the interaction designer-cum-hacker’s much-praised presentation from...

3M: Fail or Die

Posted by: Matthew Vella on April 22

An interesting theme from yesterday's talks has been the importance of failure. Chip Heath, the author of Made to Stick, told the now famous innovation anecdote of 3M's development of...

IDEO’s Extreme Customer Experiences

Posted by: Matthew Vella on April 21

IDEO’s Peter Coughlan closed today’s session with a great talk about "extreme" customer experiences that was at turns hilarious and serious. Coughlan's basic premise is that designers can learn a...

Lighter Side: Indie Music and Arty White-boards

Posted by: Matthew Vella on April 21

The conference is moving at nice clip, with a surprising amount of substantive discussion in just a few hours. As an aside, the music curated by Adaptive Path in between...

Mac OS X Almost Didn’t Make The Cut

Posted by: Matthew Vella on April 21

The slick, ooey-GUI known as Mac OS X which – after years of neglect – helped make the Mac cool again, almost wasn’t. At least, that’s what former Apple designer...

Time for "Jesus Designers?"

Posted by: Matthew Vella on April 21

Adaptive Path kicked off the conference on a lighter note this morning, playing a clip from the 1968 Steve McQueen film Bullitt as attendees settled into the ball room here...

MX Conference, The Pre-Game Show

Posted by: Matthew Vella on April 20

Hi NEXT readers, this is BusinessWeek Innovation and Design reporter Matt Vella. Over the next two days, I’ll be live-blogging from Adaptive Path’s MX conference in San Francisco. The conference...


What comes next? The Bloomberg Businessweek Innovation and Design blog chronicles new tools for creativity and collaboration, innovation case studies in both the corporate and social sectors, and the new ideas that have the power to change the way things have always been done.

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