Categories: Marketing

American Eagle Outfitters offers 15 secs of fame in Times Square

Posted by: Venessa Wong on November 19

American Eagle Outfitters (AEO) is giving its shoppers 15 seconds of fame. A 15,000 square foot LED display atop the retailer's new store in Times Square, which opened on...

Wrigley Goes into a New Category: Baked Snacks

Posted by: Michael Arndt on October 01

Wm Wrigley Jr. Co. is the biggest gum company in the world, but it's only in Russia, among the Top 10 markets, where it has the leading candy, Orbit, according...

Company Logos Matter: A Study

Posted by: Damian Joseph on September 01

On the heels of the brouhaha over Ikea's font change, comes a study on typography in company logos from some respected universities. The finding: when a company changes its logo,...

Social Media Doesn't Sell

Posted by: Damian Joseph on May 22

Social media is not a valid marketing tool. At least, that’s what a new study from Knowledge Networks shows. The report says 83% of people on the Internet use social...

MOMA's Brooklyn outpost

Posted by: Helen Walters on February 12

The 50,000 commuters who pass through the bustling (and apparently permanently under construction) Atlantic/Pacific subway station in Brooklyn each day might find themselves focusing on their immediate surroundings rather than...