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Categories: Game Design

Google's interactive Pac-Man doodle

Posted by: Helen Walters on May 21

In honor of the 30th anniversary of everyone's favorite arcade game, Google has outdone itself. The company has not simply embedded a static artistic homage to Pac-Man on the...

The Sims 3... Even Simmier

Posted by: Damian Joseph on May 21

The Sims 3 is coming to computers June 2nd. Anytime a Sims game is launched, you can bet it will be a big deal. The first Sims game is the...

A Letter to Nintendo

Posted by: Damian Joseph on April 24

Dear Nintendo, It's hard to believe you've been with us this long. I can't believe the Gameboy turned 20 this week. You guys have come a long way with this...

What's your favorite iPhone game?

Posted by: Helen Walters on April 17

As the App Store nears the alluring one billion download figure (and you thought a million was a big number, huh, Ashton Kutcher?) Apple's taking a moment to plug its...

Why Companies Should Pay Attention to Games

Posted by: Damian Joseph on March 24

As far as gaming goes, the E3 Expo generates the biggest headlines. But there's another conference worth your attention and it's going on now. The GDC, or Game Developers Conference,...

Subversion alert: BW Arcade in a state of (r)evolution

Posted by: Helen Walters on May 15

A while back, we launched the BW Arcade, a collection of some of the world's most interesting games created by indie designers for no other reason than, with today's technology...

The Power of Play

Posted by: Helen Walters on March 24

I'm proud to announce that the Innovation channel has given birth to a bouncing baby special report (sorry, the language seems appropriate given that we're eagerly awaiting news from Reena)....

Serious games are nonetheless seriously addictive

Posted by: Helen Walters on January 14

A couple of things have been taking up way too much of my time of late. First up, there's FreeRice. Your only task here is to pick the correct definition...

Video games for very young girls --ages 6-14: Another new market

Posted by: Reena Jana on November 02

Ubisoft, which develops, publishes, and distributes video games such as the forthcoming "Assassin's Creed" and numerous action games based on Tom Clancy novels, just released the Imagine line of games...

The Evolution of Halo 3

Posted by: Helen Walters on September 25

In honor of what is apparently the most exciting day EVER for game geeks worldwide, here's a video of Bungie designers and developers discussing (and laughing at) the evolution of...

Using Biometrics to Measure Ads in Video Games: What Works, What Doesn’t

Posted by: Reena Jana on July 24

The effective design of in-game ads – billboards, product placements (like the Nike shoes, seen above), or scoreboards sponsored by car companies within popular video games – is again...


What comes next? The Bloomberg Businessweek Innovation and Design blog chronicles new tools for creativity and collaboration, innovation case studies in both the corporate and social sectors, and the new ideas that have the power to change the way things have always been done.

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