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Categories: Advertising

Social Media Doesn't Sell

Posted by: Damian Joseph on May 22

Social media is not a valid marketing tool. At least, that’s what a new study from Knowledge Networks shows. The report says 83% of people on the Internet use social...

Apple's iPhone ads. Huh?

Posted by: Helen Walters on August 26

"Twice as fast. Half the price," proclaims a shiny placard in the doorway of my local Apple store. TV ads merrily send out the same message. Now as the owner...

Guinness advertising: the unexpected eco-debate

Posted by: Helen Walters on August 06

Time was that a new Guinness ad was something akin to a new Michael Jackson video. A hotly anticipated event that had everyone a-flutter (at least in the U.K.) So...

MTV misses with new talent competition

Posted by: Helen Walters on March 28

Bah. The news held so much promise: MTV and Onedotzero joined forces to hold a competition challenging young talent to make a series of one minute films. ODZ was one...

Conference organizers: Please think about what attendees need, rather than inundating them with unnecessary printed materials

Posted by: Helen Walters on March 12

My colleague, Catherine Holahan, already referred to the insane amount of information that welcomed arrivals at this year's SXSW conference. Now I don't know about Catherine, but here's what I...

Johnny Hardstaff's film for Toshiba provides a good reminder on the power of Innovation and Design

Posted by: Helen Walters on February 13

This film by British director Johnny Hardstaff, represented over in London by Ridley Scott's commercial production company, RSA Films, does a nice job of promoting the power of effective...

Ad for an online shop that is well done and actually entertaining

Posted by: Helen Walters on February 12

Now admittedly, my command of the Dutch language is somewhat limited so I could have misunderstood what's really going on, but I love this clever page that came across my...

It's Not a Bird, It's Not a Plane...Uh, No. It's IBM's Innovation Man

Posted by: Reena Jana on January 02

My colleagues Jena McGregor and Aili McConnon found a funny video clip of a new IBM commercial, featuring an awkward character in an ill-fitting cape, mask, and leotard -- Innovation...

Christie's vs. Sotheby's on YouTube

Posted by: Reena Jana on November 28

High-end art auctions at top houses Christie's and Sotheby's used to be ultra-exclusive affairs. But footage of these glam events where millions of dollars are paid for paintings, scultpures, photographs...

Target's Holograms: The Innovation Angle

Posted by: Reena Jana on October 30

On Wednesday, big-box retailer Target will begin running ads about the world’s first “model-less” fashion show in New York on November 6 and 7, featuring a holographic illusion of three-dimensional,...

Taking London by storm

Posted by: Helen Walters on October 01

Everyone's favorite ad-agency-that's-not-an-ad-agency caused a bit of a stir in London recently. Mother installed two enormous, tattooed mannequins -- one at Victoria Station, the other on the banks of...

If the population of Brazil is on MySpace, then advertising on it is like sending Brazil a postcard

Posted by: Helen Walters on September 28

I know Burt's been reporting from New York's advertising week, but yesterday I popped down to Tribeca Cinema to listen to Simon Waterfall, partner in Poke, one of the most...

Another Anomaly

Posted by: Helen Walters on July 31

Just off the phone from Duncan Bird, a former ad guy in London who's now also the former VP of Futures of Sony BMG. He's in the process of moving...

Not very Effective

Posted by: Helen Walters on June 08

Award shows tend to be interminable. Sadly, last night's Effies ("Effectiveness in Advertising") were no different.

Skoda takes the Cake

Posted by: Helen Walters on May 25

I'm honestly not sure what cars have to do with cake making, but this ad is doing the rounds and it made me smile at the end of a long...


What comes next? The Bloomberg Businessweek Innovation and Design blog chronicles new tools for creativity and collaboration, innovation case studies in both the corporate and social sectors, and the new ideas that have the power to change the way things have always been done.

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