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Posted by: Helen Walters on February 12, 2010
British chef Jamie Oliver was given the $100,000 TED Prize on Wednesday night, and you can now watch his impassioned plea for America (and the world) to embrace a healthy food movement in the video below. It was a pretty moving presentation, and the audience responded well to requests for help. (The TED prize also gives its winner “one wish to change the world”, though some prize winners have inspired the attention and enthusiasm of the community more than others.) In Oliver’s case, many offers of help were shouted out from the audience: $10,000 to create a cookbook featuring his ten “must-know” recipes; office space and introductions to potentially helpful members of Congress; a new web site and market research for a new food line Oliver might want to create. Will any of it actually happen? We’ll have to wait and see.
What comes next? The BusinessWeek Innovation and Design team of Michael Arndt and Helen Walters chronicle new tools for creativity and collaboration, innovation case studies in both the corporate and social sectors, and the new ideas that have the power to change the way things have always been done.