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Kellee Santiago is president and co-founder of thatgamecompany, which landed a three game deal with Sony Computer Entertainment America to develop downloadable games for the Playstation Network. Her company’s goal is to expand the possibilities and expectations of games. Here, see our earlier piece on the new frontier of gaming, featuring thatgamecompany.)
How exactly do you plan to change the world?
Games are going to be the most prevalent medium in the 21st Century, more than radio, film and television combined were in the 20th. I aim to lead the growth of the medium into becoming a positive force for change, as a business, as a game maker, and as a political activist.
What comes next? The Bloomberg Businessweek Innovation and Design blog chronicles new tools for creativity and collaboration, innovation case studies in both the corporate and social sectors, and the new ideas that have the power to change the way things have always been done.