Innovation speak: A load of gobbledygook

Posted by: Helen Walters on December 8, 2009

Last night the Plain English Campaign award ceremony was held in London. The 30th time these gongs have been doled out, individual prizes include “Golden Bull” awards, “for the worst examples of written tripe” as well as the “Foot in Mouth” award, “for baffling quotes by public figures.” The latter was won this year by none other than Peter Mandelson, the U.K.’s Secretary of State for Business, Innovation and Skills. His crime against coherence? This statement, uttered in defence of Gordon Brown at the time of the MPs’ expenses scandal:

“Perhaps we need not more people looking round more corners but the same people looking round more corners more thoroughly to avoid the small things detracting from the big things the Prime Minister is getting right.”

Er. Congratulations, Lord Mandelson. Here, see some of this year’s other winners, including Coca-Cola Enterprises and American Airlines.

 

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What comes next? The Bloomberg Businessweek Innovation and Design blog chronicles new tools for creativity and collaboration, innovation case studies in both the corporate and social sectors, and the new ideas that have the power to change the way things have always been done.

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