Top 10 Consumer Electronics Innovators

Posted by: Michael Arndt on November 25, 2009

Everyone loves a list, especially (at this blog at least) one that ranks innovative companies. We publish our own annual Top 50 roster, which you can see here. Strategos, an innovation consultancy that is owned by UTEK, just released a Top 10 list of its own.

The rankings overlap a bit—Apple, LG, Microsoft, Nintendo, and Sony are on both—but the order is quite different. At BusinessWeek, Apple is first, followed by Google, Toyota, Microsoft, and Nintendo. Strategos puts LG in the lead, trailed immediately by Nintendo and Microsoft. As for Apple, it ranks 10th.

One obvious reason for the different lineups: The Strategos list includes only consumer electronics companies, while ours encompasses companies across all industries.

Since I first posted this, I had a chance to talk with Strategos CEO Peter Skarzynski about Apple’s relatively poor showing in the ranking, which is based on a consumer survey. Apple’s chief shortcoming, he says, is “uniqueness.” Its products are so common today that they seem commonplace. Even Microsoft, lifted by high scores for the Xbox and Zune, rates 15 points ahead of Apple on uniqueness.

LG also does well on uniqueness, as well as quality, usefulness, dependability, and, in some regions of the country, coolness.

Skarzynski says Apple’s results floored everyone at Strategos. “We triple- and quadruple-checked the data,” he says. They checked out.

Here’s the entire Strategos Top 10:

1. LG
2. Nintendo
3. Microsoft
4. Sony
5. Hitachi
6. Canon
7. Sharp
8. NetApp
9. Audiovox
10. Apple

Reader Comments

Pete Mortensen

November 25, 2009 1:52 PM

Yeah, he's got some explaining to do. This looks like a deliberately controversial list to demonstrate creative thinking without actually tying it to something substantial.

Erik van der Zijden

November 25, 2009 2:25 PM

So an iPhone and iPod is no consumer electronic? Interesting... Don't know why MS ends so high. XBox? Nah...

domnicg

November 26, 2009 2:49 AM

I think Apple has the edge... http://www.cypress.com/

Girish DHARMAPURIKAR

November 29, 2009 1:45 PM

LG came up so quickly at the top. The latest steam washmachine & the first Android phone explains it.

Carlos

December 5, 2009 1:53 AM

Microsoft deserves to be the top with their Windows Vista and Mobile.

Chris

December 10, 2009 2:18 PM

So, because Microsoft has a product like the Zune that sells worse than the iPod and thus is more unique, they score better.... When something comes out like that and you don't believe it, you can check your numbers again, or you might conclude that your metric might be flawed. Skarzynski decided to check the numbers again...

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What comes next? The Bloomberg Businessweek Innovation and Design blog chronicles new tools for creativity and collaboration, innovation case studies in both the corporate and social sectors, and the new ideas that have the power to change the way things have always been done.

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