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Competition: Design a T-shirt Fit For a CEO

Posted by: Helen Walters on August 20, 2009

t-shirt.jpgHere in Manhattan, temperatures have finally reached the million degree mark (approx). It leads to some interesting summer fashions, as employees attempt to be comfortable yet decent and tourists attempt not to melt while gawping at the Empire State Building.

In a former life, I wrote and curated three books on T-shirt graphics, which documented the ever-evolving visual world of art printed onto cloth. T-shirts are an excellent barometer of style, taste and current opinions, as people choose to wear their heart on their chest, literally. (The little girl pictured wore this shirt to a demonstration held at UCLA in protest of the recent Iranian elections.) And I got to thinking. How about a competition to design a T-shirt fit for a CEO?

So here’s the deal: Design a T-shirt for a CEO. The CEO can be alive or dead and from anywhere in the world. Don’t actually print a T-shirt, but email a jpeg of your design (either just the graphic or the graphic as it might look on a shirt) to me: helen_walters at Also include brief details of who it was designed for, and the thinking behind the design. Finally, include some information about yourself — your name, location, age and current occupation. We’ll feature the best in a slideshow on

Stupid idea? Possibly. But I’m excited to see your creativity — and, of course, to get a sense of which CEOs spark comment and interest. Thanks in advance for your time and efforts. And, of course, be aware that profanity/defamatory won’t get chosen, so please don’t defile my inbox. Also, I won’t be clearing image rights, so please be prepared to vouch for ownership of the image you supply or include the correct credit. Image: Getty

Reader Comments


August 28, 2009 6:06 AM

When's the duedate?

Helen Walters

August 28, 2009 10:02 AM

Stephen -- good question. Deadline is September 4th. Some great submissions already -- hope to see yours soon! Cheers, Helen


September 8, 2009 10:35 AM

when do you announce the winners?

Helen Walters

September 8, 2009 10:40 AM

Boots -- I'm going through the submissions now. Should post the winners tomorrow (September 9th). I'll add a link here as soon as they're posted on the site. Stay tuned -- there's some good ones! Thanks, Helen


September 10, 2009 11:15 AM

where's the link?


September 14, 2009 1:22 PM

Hi there... where is the link????!!!!!!

Helen Walters

September 14, 2009 1:31 PM

Sorry for the delay. The winners will be posted here shortly (Sept 14th.) I promise! I'll add the link just as soon as the story and slideshow are live. Thanks for your continued patience, Helen

Helen Walters

September 18, 2009 10:02 AM

As promised, here's the link to the slideshow of winners. Thanks to all for some great ideas!

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What comes next? The Bloomberg Businessweek Innovation and Design blog chronicles new tools for creativity and collaboration, innovation case studies in both the corporate and social sectors, and the new ideas that have the power to change the way things have always been done.

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