Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

How to Find the Next Twitter

Posted by: Reena Jana on July 9, 2009

Investors are always searching for the next hot start-up, the next hot technology. Wouldn’t it be great to have a tool that could help identify entire “micro-industries” built around new inventions and the companies that make them? San Francisco-based start-up YouNoodle, which tracks fellow start-ups, has just launched a service that does just that.

The company has come up with an algorithm that helps them analyze relationships between well-funded start-ups and well-established industry players, in terms of investments and partnerships. In addition, YouNoodle will also cluster start-ups according to similar technologies. Combining both of these data sets, YouNoodle creates elegant, colorful maps of related entrepreneurial ventures in constellations that represent an emerging industry. Within these maps, they can also identify a particular start-up that has great promise of becoming a leader.

I asked them to find BusinessWeek such an emerging industry. The goal was to see an example of what YouNoodle could provide to investors looking to discover the next Twitter. So YouNoodle analyzed funding data and media mentions on 50,000 startups. Here’s what they came up with: Location-based social software is an area worth watching. Within that, a company to keep tabs on is Loopt, a Mountain View-based start-up that provides a technology that lets people find and communicate with their friends. It’s available across multiple phones and platforms.

YouNoodle can create and supply such micro-industry maps for investors starting, well, today. They can also write a detailed report on how and why they make the conclusions that they do. Take a look at the cluster created for BusinessWeek here. (And while you're at it, circle back to a list of 50 start-ups you should know, that YouNoodle created with BusinessWeek recently as well).



What comes next? The Bloomberg Businessweek Innovation and Design blog chronicles new tools for creativity and collaboration, innovation case studies in both the corporate and social sectors, and the new ideas that have the power to change the way things have always been done.

BW Mall - Sponsored Links

Buy a link now!