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Helping business find its way

Posted by: Helen Walters on April 10, 2009

“I know your system was a success because nobody mentioned it.” So spoke a happy client to David Gibson, a New York designer who just put together a book on the somewhat obscure discipline of “wayfinding design”. Recently, I chatted with Gibson about the science of his craft and he shared insights on the challenges of creating information systems that need to both help a business forge an identity and meld into the background. Have a listen here — and let me know what you think.

Reader Comments

Fred Collopy

April 10, 2009 5:59 PM

The train schedule with its 20 pages to 8 or 9 reduction and the bridging of information system and beautiful graphic display is a nice illustration. It would be wonderful if David could put up a 'before' and 'after' for us to see.

David Gibson

April 11, 2009 5:10 PM


Thanks for your interest in the train schedule project. I have posted a link to our website at Two Twelve Associates which shows you the NJ Transit case study. You can see a few images and a bit about the project. (And of course more about Two Twelve.) I hope that satisfies some of your curiosity.


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What comes next? The Bloomberg Businessweek Innovation and Design blog chronicles new tools for creativity and collaboration, innovation case studies in both the corporate and social sectors, and the new ideas that have the power to change the way things have always been done.

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