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“I know your system was a success because nobody mentioned it.” So spoke a happy client to David Gibson, a New York designer who just put together a book on the somewhat obscure discipline of “wayfinding design”. Recently, I chatted with Gibson about the science of his craft and he shared insights on the challenges of creating information systems that need to both help a business forge an identity and meld into the background. Have a listen here — and let me know what you think.
What comes next? The Bloomberg Businessweek Innovation and Design blog chronicles new tools for creativity and collaboration, innovation case studies in both the corporate and social sectors, and the new ideas that have the power to change the way things have always been done.