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AT&T recently released a tool to help corporations and large companies manage huge amounts of internet information, especially video. I spoke with Roman Pacewicz, the senior vice president of strategy and application services at AT&T Business Solutions, about why this was necessary and what it means for businesses. Here’s what I learned…
The tool is a new content delivery network (CDN) that caches and streams company videos and or massive files without pixelation, stalling, buffering, etc... Think of it as a network brain.
It's a combination of hardware and software that the company installs on your network, and will work behind company firewalls.
It costs a few hundred dollars a month, depending on several size and control factors.
The technology was born from CDN's used on public internet networks, which became more needed when Internet video exploded.
AT&T manages the network from its own control centers and can make adjustments as needed.
Some possible business applications include:
- training material, which nowadays is interactive and video-based
- internal communications, like CEO speeches for employees
- handling large health care files, like MRI's for doctors to view over the network
- sizeable collaborative documents, for which several engineers might need ongoing access
- daily briefings at financial firms that update employees on what stocks/products they're recommending that day
This was bound to happen. With so much video and other massive files eating up company bandwidth, solutions are needed. Due to AT&T's experience with public CDN's, it's a safe bet they got the technology and management down cold.
Readers: Are there better ways to manage content than a CDN? In your opinion, is it worth the cost? Have you had any trouble streaming your company's content?
What comes next? The Bloomberg Businessweek Innovation and Design blog chronicles new tools for creativity and collaboration, innovation case studies in both the corporate and social sectors, and the new ideas that have the power to change the way things have always been done.