You’ve seen it at the top of Facebook’s pages, “Changes to the Home page are coming soon.” The company is livening up the page with a more constantly updating news feed and a more Twitter-like publishing box. It’s also giving businesses and celebs pages more similar to individual users, allowing them to post all kinds of information that will show up in fans’ news feeds. Essentially, Facebook is mimicking the features that have made Twitter so popular and is making it easier for companies to target advertising.
You’re going to hear a lot of opinions about the changes—here’s an even better one…
Christopher Fahey, a partner at New York's Behavior Design, an award-winning New York web design consultancy, is less intrigued by what the changes look like than what they mean for the future of the Web. Here's his thoughts via email, keystroke for keystroke:
"The new FB real-time home page is pretty cool, actually... it's crossing the line between the old-fashioned page-based web and the live experience of television and broadcast media. In this case, it's broadcasting from friends to friends -- which it always was, of course, but now it's more visceral and more real. I think people will love it. They'll be glued to their screens, and will want to add more friends and applications just to increase the flow of content on their home page.
This is "Web 2.0 Complete": When web people use the term "Web 2.0", they mean two different things. First, they mean the social web, where *people* make (and are) the content. Second, they mean the pageless web, where web sites react dynamically and fluidly, without page reloads and refreshes. The new Facebook design combines both of these."
What comes next? The Bloomberg Businessweek Innovation and Design blog chronicles new tools for creativity and collaboration, innovation case studies in both the corporate and social sectors, and the new ideas that have the power to change the way things have always been done.