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Dell launches a whole new line of laptops today

Posted by: Reena Jana on March 17, 2009

Dell.jpgDell just unveiled its new luxury line of laptops, called Adamo, today. I just received one from the company to look at while I’m in Austin. It’s as slim as the supermodels the company features in its promotional materials for the device, and features some nice, etched geometrical patterns on its aluminum case. It’s not as sleek as a MacBook Air (which, full disclosure, I use at home for my own personal computing) but maybe that’s its strength—it seems sturdier.

The keys are shaped so they are slighly concave in the middle, and feature a stylish, bold typeface for the characters. I met recently with Ed Boyd, who oversees the consumer-products design at Dell, who said the work of architect Frank Gehry—best known for his dramatic, swooping buildings such as the Guggenheim Museum in Bilbao, Spain—influenced the design of this computer, among other inspirations.

At $1,999, it's more than an Air but less than HP's Voodoo laptops. So some might see it as a relatively affordable high-end product. Or a much more expensive alternative to one of Dell's mini-notebooks or laptops, which have been getting more stylish in terms of available colors and patterns but maintain a low price-point (now even lower than $300) and could be more recession-relevant. Without giving up style.

I also have with me some samples of Dell's collaboration with Tumi, the luxury-luggage maker. One that is quite impressive is a laptop case for women that's reminiscent of the classic Hermes Kelly handbag. It's clearly an example of how the company is hoping to appeal to buyers who are style-conscious yet who would rather invest in something more necessary than discretionary--i.e., a laptop case versus a high-end purse. I'll have the Adamo and its Tumi bag on hand with me at my panel on the convergence of fashion and technology at South x Southwest on March 17 at 5pm, and would be happy to show anyone who's interested in seeing it first hand. I know, I know, fashion seems very un-recession right now. And of course we'll address that. But I hope to also address how researching fashion and hiring designers as consultants on interface and form-factor issues for technology projects might actually help companies drive invention.

Reader Comments

Bruce Qualey

March 18, 2009 2:38 AM

Way too much money.


March 18, 2009 3:00 AM

Dell is the best! They make products that are stylish as well as very good value for money - high end or low end products! Dell is the way to go, if you are buying any hardware relating to computers!


March 18, 2009 6:29 AM

I would have been happier, had you written anything about 'the' laptop. What OS? We don't use the harware, we use the software too? Does it run on some refined version of GNU/Linux or sulky Vista? Give us info please



March 18, 2009 7:29 AM


Kaithy Aravind Reddy

March 18, 2009 7:38 AM

What a junk review, totally waste of time reading this article, please write what your title says about it.


March 18, 2009 8:05 AM

Looks like they forgot the webcam at the top of the screen.

Judging from the flash video on their website, it's hard to tell who they plan on marketing this thing to. Trendy consumers? If so, why no webcam? If business people, then no webcam would be understandable, but that's no what's conveyed by the fashion models in black and white flash.

- anthonyx26


March 18, 2009 9:35 AM



March 18, 2009 9:54 AM

Dell has customers out there with computers that are crashing and they seem to do little to resolve the problems. Maybe the place to start a new collaboration is with their customer service department. If they can't solve the customers problem on a new machine maybe its time to replace the computer under its warrenty instead of prolonging the customer anguish.


March 18, 2009 11:19 AM

Where's the photos?


March 18, 2009 2:23 PM

The problem with this is it only runs Windows. Who on earth would choose Windows, particularly Vista, when they can buy the cheaper MacBook Air that runs what is regarding by most as the best operating system by a considerable margin, Mac OS X?


March 18, 2009 2:39 PM

This article as no content. Who cares about the cover, the colors, and the author's need to bring herself to the center of focus. This isn't journalism, it's pap. Business people (contrast 13 year old girls) are attracted to a particular laptop because of its functionality not cosmetics. There is no mention of CPU, screen resolution, battery life, memory, communications (ethernet speed? eSata? wi-fi N? 3G?????). Get writers who talk to business people and maybe I will renew my subscription.


March 19, 2009 9:21 PM

How about the thermal? Is it hot when use several hours? Do you think it's better than Apple's?


March 21, 2009 10:15 AM

Talk about tone deaf. Who does Dell think will buy these notebooks in this economic climate???

Integrating some of these technologies (e.g. aluminum chassis, better keyboard) across their consumer notebook product line would have been a far better idea and generated more revenue and profit for the company.


March 22, 2009 12:18 PM


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