Ever wonder who created the sharp titles for Mad Men, and how to hire them to create a cool commercial for your company? Have you looked at GE’s web site, and questioned what firm came up with its clean, unified look? Today I received an advance copy of 365: AIGA Year in Design 29, a sourcebook featuring the winners of two design competitions held by the American Institute for Graphic Arts. It answers these questions in detail and includes nice narratives on the creative strategy behind each project. It could serve as a great resource for companies seeking to hire talent for package design, Web design, or advertising campaigns, and not just for other designers to ogle (it has over 300 lovely color images).
Here are the answers to the questions, plus a couple more that might be of interest to corporations:
Imaginary Forces, a New York-based firm created the slick, spare titles for Mad Men. The company also has Microsoft and Pepsi as clients. And GE hired the global, multi-disciplinary firm frog design to fashion its easy-to-navigate corporate site. The book also answers such questions as: Did CNN hire an outside firm to design its clean CNN video site? Nope. Done in-house. Who designed Target's eye-catching "Hello Goodbuy" TV ads? It was Minneapolis-based Peterson Milla Hooks. What package design projects has powerhouse IDEO been up to lately? The elegant bottles for CleanWell, a little-known natural cleaning-products company. That question's answer suggests that even smaller businesses can approach IDEO for such projects.
The book is available in April on Amazon.com. You can pre-order it as well on Chronicle Books' web site.
What comes next? The Bloomberg Businessweek Innovation and Design blog chronicles new tools for creativity and collaboration, innovation case studies in both the corporate and social sectors, and the new ideas that have the power to change the way things have always been done.