A Rare Chat With MINI's Design Chief

Posted by: Matthew Vella on January 22, 2009

clubman012.jpgLast week, I had the opportunity to speak with MINI Design Chief Gert Hildebrand. The fiercely individualistic brand of tiny autos is poised to take advantage of higher fuel costs and growing environmental concerns. Hildebrand and I talked about keeping design fresh even with just a small handful of models. And, given the widespread tumult in the auto industry — at home and abroad — I was curious to get Hildebrand’s pulse of what the automotive design community was talking about at the show. Listen to our chat in this week’s Innovation of the Week podcast.

 

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What comes next? The Bloomberg Businessweek Innovation and Design blog chronicles new tools for creativity and collaboration, innovation case studies in both the corporate and social sectors, and the new ideas that have the power to change the way things have always been done.

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