Fashion, Fashion Everywhere: Intel, H-P, Nintendo. Bad timing?

Posted by: Reena Jana on November 26, 2008

Lately I’ve been getting a lot of fashion-tech crossover announcements, invites, and press releases.

A couple of weeks ago, Intel sent an invite to a fashion show in New York, showing off products meant to be “hot accessories” of 2009. I’ve written a few times on the forthcoming Vivienne Tam-designed netbooks that Hewlett-Packard is releasing in mid-December. And I just got a heads up on Nintendo partnering with Warren-Tricomi, a stylish hair salon in Manhattan. Nintendo created special versions of its DS handheld gaming systems in the Warren-Tricomi salon in New York’s Plaza Hotel. Supposedly Lauren Conrad of the Hills and Ivanka Trump play with these special editions.

And then, today, I got a summary of a recent Fujifilm panel on fashion held last week, meant to promote Fujifilm’s FinePix Z20fd digital camera.

Of course, it would seem that these fashion collaborations are poorly timed, when discretionary spending is down. Or are the fashionistas smart for partnering with tech companies, and reaching outside of the typical luxury arena to get their brands in front of larger audiences?

 

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