Designing, not just Fixing, the Economy

Posted by: Reena Jana on November 18, 2008

The word “design” is often understood within the context of “decoration,” but once again, it’s being used as a verb in relation to the current global economic turmoil.

The cover of the current issue of The Economist features a cartoon of a Rube Goldberg-ish contraption and bears the title “Redesigning Global Finance.” The magazine’s editorial argues that merely fixing international economic systems isn’t enough (the context here is the Group of 20 meeting)—world leaders need to be inventive now and come up with new ways of securely remaking our economies.

I’d be curious what you make of the use of the word “design” in the context of finance, economics, and business. Just as business people are now borrowing from the art world with their increasing use of the verb “to curate” these days in conversations about research and development of new products and services, how do you feel about them borrowing from the world of design when they talk about finance?

 

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What comes next? The Bloomberg Businessweek Innovation and Design blog chronicles new tools for creativity and collaboration, innovation case studies in both the corporate and social sectors, and the new ideas that have the power to change the way things have always been done.

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