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Google Goes Fashionista with Betsey Johnson, Tommy Hilfiger, Vera Wang, etc.

Posted by: Reena Jana on September 10, 2008

Okay, okay, so we blog a lot about Google. But here’s a Fashion Week twist: today, the search giant revealed iGoogle themes (the background that shows up if you have a personalized Google home page) by top designers, from Betsey Johnson (see below) to Vera Wang.


Google also is offering free iGoogle themes by bands like Gnarls Barkley. Sure, it’s yet another example of the popularity of customization, and a means for brands (and bands) to promote themselves — there’s a little tag line about the fashion designers and music groups on the page where you can download the images. At Bryant Park, the images are projected. While a cute idea, I’m wondering just how the initiative will really catch on. After all, I find the utter spareness of classic Google much, um, Googlier than my iGoogle page, which I don’t use. What might be cooler and more adventurous could be letting guest designers take over the Google sketches on the classic search page from time to time, just to liven things up—with all respect to Google doodler Dennis Hwang, who could remain chief doodler. Not to mention that such an opportunity might grab even more eyeballs than the customized iGoogle pages for designers like Johnson and Wang. The Google Doodle could become quite an amazing advertising platform, in that case.



What comes next? The Bloomberg Businessweek Innovation and Design blog chronicles new tools for creativity and collaboration, innovation case studies in both the corporate and social sectors, and the new ideas that have the power to change the way things have always been done.

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