Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.
+1 212 318 2000
Europe, Middle East, & Africa
+44 20 7330 7500
+65 6212 1000
Wow. Such a furore over Hasbro’s shutting down of Scrabulous, the massively popular Facebook game. No one seems to be disputing that the creators Rajat and Jayant Agarwalla copied the popular board game of old. But many are furious that Hasbro shut down Scrabulous within Canada and the United States and attempted to capitalize on its popularity by replacing it with its own version of the game, created in conjunction with EA.
Seems to me that this shows at least an attempt not to infuriate the fanbase by taking away the fun altogether, but it seems to have backfired among some fans who feel manipulated. We’ve seen companies mishandle their community before (just think of Dell). So how should Hasbro have handled this better? How could it have galvanized the community without alienating them? And what can Mattel (currently pursuing the Argawallas through the Indian court system) learn from Hasbro’s experiences?
What comes next? The Bloomberg Businessweek Innovation and Design blog chronicles new tools for creativity and collaboration, innovation case studies in both the corporate and social sectors, and the new ideas that have the power to change the way things have always been done.