Wow. Such a furore over Hasbro’s shutting down of Scrabulous, the massively popular Facebook game. No one seems to be disputing that the creators Rajat and Jayant Agarwalla copied the popular board game of old. But many are furious that Hasbro shut down Scrabulous within Canada and the United States and attempted to capitalize on its popularity by replacing it with its own version of the game, created in conjunction with EA.
Seems to me that this shows at least an attempt not to infuriate the fanbase by taking away the fun altogether, but it seems to have backfired among some fans who feel manipulated. We’ve seen companies mishandle their community before (just think of Dell). So how should Hasbro have handled this better? How could it have galvanized the community without alienating them? And what can Mattel (currently pursuing the Argawallas through the Indian court system) learn from Hasbro’s experiences?
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