Flower Power

Posted by: Helen Walters on June 18, 2008

flower.jpg I think this might simply prove that I don’t get sent flowers very often, but I did today. And as I blushed and mumbled and felt all self-conscious, I was delighted to notice the thought and care that had gone into the packaging. Check out the bottom of these stems — each one is covered by a little plastic thimbleful of water. The flowers live even as they’re sent around the world. No one else here was quite as overwhelmed by this as I was, so I’m sorry if I’m pointing out something that’s been a given forever, but I’m still completely bowled over by such obvious, appropriate brilliance. Hats off to Proflowers (and any other flower deliverer that does this). Now… how about making the thimble from a sustainable/compostable material rather than plastic?

Reader Comments

Loni Bekkr

July 16, 2008 4:01 PM

How about sending a plant instead of cut flowers, or even better how about planting a tree in some-one's name and sending them a picture of said tree on biodegradable paper with flower seeds embedded in the paper for good measure?

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What comes next? The Bloomberg Businessweek Innovation and Design blog chronicles new tools for creativity and collaboration, innovation case studies in both the corporate and social sectors, and the new ideas that have the power to change the way things have always been done.

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