I’m racing through a copy of “Bottom of the Pyramid” guru, CK Prahalad’s new tome, the hefty book: The New Age of Innovation: Driving Co-Created Value through Global Networks. CK’s a really smart thinker and while much of what he’s saying can seem obvious, we all know that what might seem obvious in theory can be devilishly difficult to apply in practice. So the examples and the stories and the hammering home of the lessons to be learned and practices and processes to be applied should make this book prescribed reading. The two lynchpins of his argument are:
Firms have to learn to focus on one consumer and his/her experience at a time, even if they serve 100 million consumers… No firm is big enough in scope and size to satisfy the experiences of one consumer at a time. The focus is on access to resources, not ownership of resources.
CK and his co-author, MS Krishnan, are coming into BW Towers next week and I’ll be recording a video interview and chatting with them for a piece we’ll run on the Innovation channel some time soon. Do let me know if you’ve got any questions for them…
What comes next? The Bloomberg Businessweek Innovation and Design blog chronicles new tools for creativity and collaboration, innovation case studies in both the corporate and social sectors, and the new ideas that have the power to change the way things have always been done.